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JwRosenthal
·If a company that isn’t a monopoly starts getting “greedy” and charges more money for less, their competitors that do not do that will absolutely destroy them.
Labour is getting more expensive, and input costs to make the oat milk are increasing. Therefore to make the same level of return on investment, and keep the business going, they either need to raise their price or decrease the volume they're providing at the same price; it's just basic economics. It's not "greed" - they make oat milk to make money - it's not a charity. Thus they will pass along their cost increases to the customer. This narrative that it's "big oat milk" screwing the consumer is just not accurate in most instances. It's a matter of them passing along the rising cost of making the product to the end purchaser in order to continue to run a profitable busjness.
Yes there are economic factors at play that don’t relate to corporate greed hence my “Big Oat” label like big oil or big pharma- I know there isn’t a giant oat cartel out to price fix the market (except the “So” brand and Silk- talk about mega corps). I am the first one to support the value of labor and resources- but my complaint (although meant to be slightly humorous) has been the subtle shrinkage- go ahead and raise the price to cover rising costs- I’ll suck that up- but shrinking the size and assuming we won’t notice is where I have the issue. Plus, when the costs of materials, transport etc come back down- the prices don’t, that’s just fυcked. After the consumer absorbs the sting of the initial price hike, there is no incentive for them to drop the prices- they continue to charge the higher prices because they can.
Companies complaining about rising costs but posting record profits is where they lost the sympathy of the public and are seen a greedy fuckers. Yes, they are in business to make money, of course. But don’t cry poor (in these unprecedented times…) while your board of directors and shareholders are buying multiple summer houses. Just look me in the eye when you fυck me.
