Seeking Advice about a Movado Sub Sea N95 chrono

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Greetings, all!

I am hoping to gain some knowledge from the very knowledgeable Movado community that hangs out here. Pictured in this thread is a Movado Sub Sea M95 chronograph that belonged to the uncle of a good friend of mine (no, it isn't Granddad's watch box this time! 😉😆) who passed away recently. My friend is responsible for liquidating the estate. I'm their "watch guy" friend, so they came to me for some advice on how to proceed. I know a bit about other brands, but I only know of Movado as a fashion watch brand. The limited research I've done prior to crafting this post has been an eye-opening experience for me--respect to Movado!

Here is a description of the watch to go along with the pictures.

The dial is a beautiful panda dial that looks untouched and original to me. The tritium lume has aged to lovely shade of brown appropriate for its age (I am assuming the very late 1960s for this watch) and seems to match the lume in the hands. I am not sure if the case has been polished, but it looks pretty sharp to me. The crown appears signed--I assume the pushers are correct, but I don't know this brand, so cannot say for sure. The outside caseback has "Sub Sea" written faintly along its margin. I had no tools with me, so I could not remove the back or the bracelet, so I have no movement or inside caseback photos available. The expansion bracelet appears to be a replacement. The watch winds and the second hand moves in its sub, but time setting was very, very stiff and the chronograph does not respond to the pushers. At a minimum, a complete service is needed to make it work properly again.

Anyway, any advice on the following is appreciated.

Valuation. THIS IS NOT A SALES POST!! This watch is not for sale. This is not my watch, so I couldn't sell it to you even if I wanted to. I'm trying to recommend a value for them, but I'm a bit stuck on what its value is! While these are nice watches, the prices seem crazy to me, frankly. It seems like values well north of $10K USD are common, for watches that cosmetically are not nearly as nice as this one. So, if this watch were perfectly functional, I think it would go for $5-10K USD. Is that crazy?

Sales. Also, where would be the best place to sell a watch like this? eBay? Chrono24? Here? I would like them to get the most they can for the estate. Would consignment with the right dealer be the best way, perhaps? Your thoughts, please.

Service. These are rare watches. Can anyone recommend a watchmaker to do the service? I have reached out to one of my regular guys, but given the rarity of these watches, a Movado specialist might be the better move. Any recommendations are appreciated.

I don't think I am, but if this post violates any forum rules, please let me know. Thanks.

 
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Agreed that it's $5-10k; hard to say much past that, as they don't come up all that much (that I see).

The M95 is slightly tricky, simply because it's modular, but I don't believe you'd need a Movado specialist. I know the local watchmaker where I live has experience with these—his name's Donovan Paradise and he's serviced one for me.

That said: if you're mostly attempting to help the family maximize their profit for the estate, I suspect most Movado collectors would be happy to buy this as-is, and the family's unlikely to recoup the expense of a service, honestly. There are several Movado guys on Instagram who'd be delighted at the chance and would probably offer the most money other than through an auction.

As far as where to sell: not ebay, imo. I'd advise either Loupe This or selling to a Movado collector on IG, but I'm sure others have equally good ideas. Regardless: lovely, lovely watch.
 
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Hello,
the watch seems to have been polished, usually the sides have a vertical brushed finish. Also this pandia dial is not the nicest version of this watch.
I would rate it from 3000 eur to 5000 eur depending on the movement condition, case condirion and overhaul.
 
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Nice watch and these will be north of 5k but less than 10. Try to get it for the lower end of the range.
 
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Hello,
the watch seems to have been polished, usually the sides have a vertical brushed finish. Also this pandia dial is not the nicest version of this watch.
I would rate it from 3000 eur to 5000 eur depending on the movement condition, case condirion and overhaul.
What do you mean “this panda dial is not the nicest version of this watch”? This is a highly desirable watch.
And it’s impossible to tell if this was polished based on these out of focus images

In the past these have sold for 5-8k+ in excellent condition (3-5k in unknown condition). I haven’t seen one sell recently. But since yours will require service assume -1500

Your crown and pushers appear original and the dial looks very nice…but images are lacking

First advise would be to take better images to better access condition. Is the lume yellow or brown?

Here are two variants of the panda dial as found:

Edited:
 
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It was said that Movado sells better in Europe and Zenith sells better in the US. Not sure how true it is.

I had a nice Movado (serviced) that I bought several years ago for $5k and could give it away for half. They're nice, great watches, etc, but didn't seem to be as many buyers.

chrono24 will get you a worldwide audience. I'd rather sell on Chrono24 than ebay. Try both.