I don't know all of the details/specifics but I can verify the special order portion. I recently did just this with my local AD. I placed a small deposit, and received a receipt similar to the video. I was also able to get estimated arrivals for each watch as well.
They have numbers on a non public privately held company? Also rolex sells large amounts of cellini and Datejusts all over the world... They have always sold more DJ's then sports watches...
I was surprised to see large building size ads for the new Submariner on Sunday at the conclusion of the Tour de France in Paris on the Champs. I don’t think I’ve ever seen a Rolex ad for that race. The irony being advertising for a watch that is unattainable.
Demand outstrips supply. Doesn't matter how many they are or aren't making really... There's just more demand.
I'm a preferred customer at a couple of ADs. Been buying for years, a few watches a year. There's so many camps of people with their own opinions. More and more, I encourage my friends who aren't looking to purchase multiple watches to just find a reasonably priced grey dealer and buy what they like. I requested a hulk earlier this year, couldn't get it. I refused to pay market price from gray dealer and now it's jumped 30% from market price. ($15k to $19k) Last 2 years I haven't even been able to get a sub for a friend's wedding. This is not to say you shouldn't try going to an AD. It's just that you can't really expect much.
IMHO, the AD "experience" is not that worth it. It's mostly them telling you that they don't have what you want and pointing you to the two tone datejusts. Buy your own champagne/ whiskey when you buy your next watch, at least you get to choose the brand.
YMMV.
Excellent news, looking forward to some pictures when you pick it up.
Love the optimism, speaking to the SA who got me my Submariner last month and they advised that business is very very slow at the moment. Not many customers coming into the store and not many watches coming from Rolex, the new Submariner is dribbling through but anything else in SS (Professional watches) is extremely hard to get hard of, in addition the store cannot provide either a SS DJ36 or DJ41 for customer and is just taking names and watch configurations.
This is one of the Watches of Switzerland stores in the UK, even the window and display case displays were reduced, about the only watches they had were TT DJ's in 36mm or smaller and Cellini's (a few of them). There was one YM37 in Rose gold on an OF in the window.
