Rolex Waiting List

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They have numbers on a non public privately held company? Also rolex sells large amounts of cellini and Datejusts all over the world... They have always sold more DJ's then sports watches...

I do agree the 800k production sounds high and you are correct saying Rolex sells a great deal of non sports grand models. Saying all that, Rolex SA sponsors a lot of high dollar sports and that costs a great deal, it needs to be paid for some way.

The report I referenced was a Bloomberg report in 2017 on a 317 page document from Brand Z valuing Rolex at $8 billion dollars. They only sell watches as far as I know so that valuation comes from somewhere.
 
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I do agree the 800k production sounds high and you are correct saying Rolex sells a great deal of non sports grand models. Saying all that, Rolex SA sponsors a lot of high dollar sports and that costs a great deal, it needs to be paid for some way.

The report I referenced was a Bloomberg report in 2017 on a 317 page document from Brand Z valuing Rolex at $8 billion dollars. They only sell watches as far as I know so that valuation comes from somewhere.
Valuation does not mean profit....

rolex has untold billions sitting in the bank. They don’t pay taxes.
 
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The valuation is based on the company's potential earnings and cash in hand vs staff, overheads and sponsorship deals.

Forbes wrote in 2019:

Rolex is the leading name in luxury wristwatches. It is headquartered in Geneva, Switzerland, but relies on 4,000 watchmakers in more than 100 countries. It created the world's first waterproof watch in 1926. Rolex has a major presence in the sports world with endorsements in golf, motor sports, tennis and yachting. Some of the world's most famous athletes pitch Rolex watches including Tiger Woods, Phil Mickelson, Roger Federer and Lindsey Vonn. The company produces more than 800,000 watches annually.

4000 employees is a great number of people to pay along with health and pension benefits.

I still have my doubts on the 800k watches per year even if it equates roughly to 200 watches per employee overall. I understand quite few of the 4000 are actual watchmakers.

Regardless of how much they are worth or how many people they employ, there should be a lot more watches in the ADs than there are at any given time.
 
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The SA's at my AD have their own "lists." When there is incoming stock, they have their internal "allocation" and then the SA decides to whom to offer the watch. If you aren't on the list you may still get a call. I did. It's a convoluted business to be sure. And i agree i sure would like to know where all the watches go.
 
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I would think you may get an AirKIng if you pay the deposit. I doubt it on the new Submariner.
 
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I was hoping to visit London this past summer. Maybe try to get another “in demand” Rolex. Have you by any chance stepped into that store (I’m sure you guessed right on the store) recently and saw their inventory. With all the tourists gone are there steel professionals to be bought?
I haven't seen anything. But even if they had them they'd be stuck in safes to be bundled.
 
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Valuation does not mean profit....

rolex has untold billions sitting in the bank. They don’t pay taxes.
For the last available accounts they paid a little over £10 million in corporation tax in the UK.
 
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For the last available accounts they paid a little over £10 million in corporation tax in the UK.
Thier importer does... big difference. They are based in Switzerland and they pay no Swiss taxes.
 
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Thier importer does... big difference. They are based in Switzerland and they pay no Swiss taxes.

The Foundation may (probably does, but no one knows for certain) not pay taxes, because of its charitable status. I'd be very surprised if the Swiss SAs don't, given corporate income tax is levied at federal, cantonal and communal level, unless they are all unprofitable, which seems unlikely.

Legally, of course you are correct that the UK company is a separate entity, so it's not simply a big difference, it's an absolute difference in those terms.

However, the UK company is a wholly owned subsidiary, and in practical terms, that is £10 million less funneling back to Geneva. Any statement that states that Rolex pays no taxes depends on a conception of Rolex as solely the Foundation. No doubt some other members of the Rolex Group also pay corporate income taxes in their respective countries of incorporation.

That's before you consider sales taxes (which I don't think it fair to include, as in England VAT is paid by the consumer, not the company, although the company collects the tax on behalf of HMRC). However, I see that Switzerland also has employer taxes, and I assume that the Rolex entities incorporated in Switzerland have employees. So it is probably fair to infer that Rolex at least pays employer taxes in Switzerland.

Whilst disappearing down this rabbit hole, on a slightly different subject, it was interesting to note how little stock the UK company carries compared to its turnover. I suppose not surprising when you think about it.
 
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The Foundation may (probably does, but no one knows for certain) not pay taxes, because of its charitable status. I'd be very surprised if the Swiss SAs don't, given corporate income tax is levied at federal, cantonal and communal level, unless they are all unprofitable, which seems unlikely.

Legally, of course you are correct that the UK company is a separate entity, so it's not simply a big difference, it's an absolute difference in those terms.

However, the UK company is a wholly owned subsidiary, and in practical terms, that is £10 million less funneling back to Geneva. Any statement that states that Rolex pays no taxes depends on a conception of Rolex as solely the Foundation. No doubt some other members of the Rolex Group also pay corporate income taxes in their respective countries of incorporation.

That's before you consider sales taxes (which I don't think it fair to include, as in England VAT is paid by the consumer, not the company, although the company collects the tax on behalf of HMRC). However, I see that Switzerland also has employer taxes, and I assume that the Rolex entities incorporated in Switzerland have employees. So it is probably fair to infer that Rolex at least pays employer taxes in Switzerland.

Whilst disappearing down this rabbit hole, on a slightly different subject, it was interesting to note how little stock the UK company carries compared to its turnover. I suppose not surprising when you think about it.
"The plain fact of the matter is Rolex is actually a series of companies headed up by Rolex S.A. And in fact, just to further complicate things, some of those companies own portions of each other. But basically they all funnel into Rolex S.A., which in turn, is wholly owned by the Hans Wilsdorf Foundation. That foundation is recognized by the Swiss government as a charitable trust, and thus, pays no taxes."
https://www.bobswatches.com/rolex-blog/resources/rolex-non-profit.html
TLDR:
No one knows how much they have socked away as it appears they do not have that large of a charitable out flow. Someone a few years ago looked into it and came up with very very little in donations.
 
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"The plain fact of the matter is Rolex is actually a series of companies headed up by Rolex S.A. And in fact, just to further complicate things, some of those companies own portions of each other. But basically they all funnel into Rolex S.A., which in turn, is wholly owned by the Hans Wilsdorf Foundation. That foundation is recognized by the Swiss government as a charitable trust, and thus, pays no taxes."
https://www.bobswatches.com/rolex-blog/resources/rolex-non-profit.html
TLDR:
No one knows how much they have socked away as it appears they do not have that large of a charitable out flow. Someone a few years ago looked into it and came up with very very little in donations.
Yeah, I came across the Bob's watches article as a very high ranked result in the searches when you look for information on this. I'd be disinclined to rely on anything in it, because it makes basic errors - e.g. there is no such thing as a Swiss charitable trust - Swiss law does not have a substantive law of trusts at all.

The second point raises an interesting issue - if there is money stored in the foundation, could Rolex get it back and on what terms? I wouldn't be too inclined to take the donations stuff at face value - if it isn't required to publish material as to what it donates, it will be virtually impossible to trace donations. But I agree that sense suggests there is a lot of money there, presumably for reasons of conservative/prudent management.

I also noticed that it's pretty staggering how much the highest paid director of the UK company is paid at over £2 million - I want that job!
 
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"The plain fact of the matter is Rolex is actually a series of companies headed up by Rolex S.A. And in fact, just to further complicate things, some of those companies own portions of each other. But basically they all funnel into Rolex S.A., which in turn, is wholly owned by the Hans Wilsdorf Foundation. That foundation is recognized by the Swiss government as a charitable trust, and thus, pays no taxes."
https://www.bobswatches.com/rolex-blog/resources/rolex-non-profit.html
TLDR:
No one knows how much they have socked away as it appears they do not have that large of a charitable out flow. Someone a few years ago looked into it and came up with very very little in donations.

I was wondering how come I haven’t seen the Rolex name doing scholarships. Building hospitals, orphanages and the type. With all the money they make Rolex University?

How much charity does a foundation in Switzerland need to give every year to be classified as a charity?
 
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I was wondering how come I haven’t seen the Rolex name doing scholarships. Building hospitals, orphanages and the type. With all the money they make Rolex University?

How much charity does a foundation in Switzerland need to give every year to be classified as a charity?
It seems that there is no minimum monetary amount. That would be consistent with the position in England. Exemption from taxation is connected to a concept of public utility. There is some more information on this website:

https://www.ifcreview.com/articles/2019/july/the-swiss-charitable-foundation-a-legislative-update/

Don't we have any Swiss lawyers or accountants on here?
 
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Forget waiting lists at an AD, I wouldn't play that game. Either buy pre-owned or pay the market price for a new Rolex and have it on your wrist in a couple of days.
I totally agree with you about the fact to have it on your wrist fast but not to pay a stupid price at market or for pre-owned. It's only about the hype.
I would say that 70 to 80% of Rolex buyers buy the brand, the premium you can get and have no idea what they wear.
Only 20% really loves the brand, the model they wear if they wear it....
 
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Demand outstrips supply. Doesn't matter how many they are or aren't making really... There's just more demand.

I'm a preferred customer at a couple of ADs. Been buying for years, a few watches a year. There's so many camps of people with their own opinions. More and more, I encourage my friends who aren't looking to purchase multiple watches to just find a reasonably priced grey dealer and buy what they like. I requested a hulk earlier this year, couldn't get it. I refused to pay market price from gray dealer and now it's jumped 30% from market price. ($15k to $19k) Last 2 years I haven't even been able to get a sub for a friend's wedding. This is not to say you shouldn't try going to an AD. It's just that you can't really expect much.

IMHO, the AD "experience" is not that worth it. It's mostly them telling you that they don't have what you want and pointing you to the two tone datejusts. Buy your own champagne/ whiskey when you buy your next watch, at least you get to choose the brand.

YMMV.
 
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Hello everyone,

I apologise I know this is a boring topic. But I would like your advice.

I went to a Rolex AD yesterday in London to register myself and the manager was very helpful and knowledgeable. He suggested that I go for an Airking or a Submariner and has taken my name for both and promised to do his best to get me one of them. He even said he will keep me updated every couple of weeks.

There is another AD who has asked me to come and see them mid September and they will register my interest for Air King with £1000 deposit but no chance to go on their submariner list.

I am reluctant to go to the second AD as firstly it requires a deposit, they will only consider an Airking and the waiting time is not guaranteed.

However I don’t know whether I am naive to believe the first AD. Can anyone who is in London share their experience or advise?

I have never bought a Rolex, so no prior relationship.

Many Thanks

I would never put down money on a watch unless you hard a hard date for either a watch or a refund. No matter what they tell you there is no true wait list as many would love to believe. The more coveted pieces are going to go to repeat buyers and big spenders first.
 
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The Foundation may (probably does, but no one knows for certain) not pay taxes, because of its charitable status. I'd be very surprised if the Swiss SAs don't, given corporate income tax is levied at federal, cantonal and communal level, unless they are all unprofitable, which seems unlikely.

Legally, of course you are correct that the UK company is a separate entity, so it's not simply a big difference, it's an absolute difference in those terms.

However, the UK company is a wholly owned subsidiary, and in practical terms, that is £10 million less funneling back to Geneva. Any statement that states that Rolex pays no taxes depends on a conception of Rolex as solely the Foundation. No doubt some other members of the Rolex Group also pay corporate income taxes in their respective countries of incorporation.

That's before you consider sales taxes (which I don't think it fair to include, as in England VAT is paid by the consumer, not the company, although the company collects the tax on behalf of HMRC). However, I see that Switzerland also has employer taxes, and I assume that the Rolex entities incorporated in Switzerland have employees. So it is probably fair to infer that Rolex at least pays employer taxes in Switzerland.

Whilst disappearing down this rabbit hole, on a slightly different subject, it was interesting to note how little stock the UK company carries compared to its turnover. I suppose not surprising when you think about it.
What is the revenue /
I would never put down money on a watch unless you hard a hard date for either a watch or a refund. No matter what they tell you there is no true wait list as many would love to believe. The more coveted pieces are going to go to repeat buyers and big spenders first.
I would never put down money on a watch unless you hard a hard date for either a watch or a refund. No matter what they tell you there is no true wait list as many would love to believe. The more coveted pieces are going to go to repeat buyers and big spenders first.
Forgive my ignorance, is it true that in some case the AD can order the watch? (see below YouTube video).
 
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Forgive my ignorance, is it true that in some case the AD can order the watch? (see below YouTube video).

I don't know all of the details/specifics but I can verify the special order portion. I recently did just this with my local AD. I placed a small deposit, and received a receipt similar to the video. I was also able to get estimated arrivals for each watch as well.