Rolex Boutique Meatpacking NYC - Visit

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I know I'd rather have a Polaris on bracelet than a Sub any day, and it's cheaper.

Me too. JLC makes some really fantastic watches, which is why I've owned a couple and still own one now.

When I think of something exclusive, I don't always think "difficult to buy" but more "not many made."

I guess I have a difficult time seeing a company that makes 1 million watches a year as being "exclusive" really...
 
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Me too. JLC makes some really fantastic watches, which is why I've owned a couple and still own one now.

When I think of something exclusive, I don't always think "difficult to buy" but more "not many made."

I guess I have a difficult time seeing a company that makes 1 million watches a year as being "exclusive" really...
My thoughts exactly and I own a JLC for the same reason - it’s an amazing watch made by a company with a long history of producing some of the best watches and movements available. Although Rolex has obviously succeeded in creating a Veblen like consumer demand for some of its models, I don’t find that success particularly appealing, nor do I find the watches attractive. To me, the watches are what they are - very well made mid-tier Swiss luxury watches. And so what? No different than Omega’s watches except for the fact that Rolex has chosen to create a demand for its products by intentionally limiting supply. It’s not a business practice that I admire, but it obviously works for them.
 
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Me too. JLC makes some really fantastic watches, which is why I've owned a couple and still own one now.

When I think of something exclusive, I don't always think "difficult to buy" but more "not many made."

I guess I have a difficult time seeing a company that makes 1 million watches a year as being "exclusive" really...

Or a GO SeaQ in green!

Glashuette_Original-W13911138334-Detail-3-1240x820.jpg
 
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just slightly below JLC, how about GP?

and then a few more steps below, how about Tissot?

product-wise i think they are as good as rolex in good old days, or some are even more desirable than rolex to me, not sure about modern releases thought

their marketing budget is no as robust as rolex i believe, affecting the brand recognition

and their lower price range items dilute their brand image i guess
Edited:
 
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In Tampa:



“Can’t buy. Can’t order.”
Based on the photo supplied, I would say that it's not so easy to just look either. Ridiculous.
 
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I was surprised they even had what they did on display.
Those were all the SS models.
There was a 2 tone Daytona and some Day/Dates.
They did have a green dial OP in SS that was either a 36 or 41...couldn't tell.
And I specifically overheard the word "waiting list" from one of the guys working there while talking to someone "browsing".

I walked next door where they have Omega and Tudor.
They had a decent selection of Omegas...Tudors not so much.
 
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I went to the Omega Boutique in Chicago today to get the water resistance checked on my Speedmaster. The are always very nice and it's a fun visit. I walked past Rolex on North Michigan Ave on the way back to my car. Just like in the other cities, empty cases. A few women's watching in the window but that was about it.
 
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The Rolex boutique at La Cantera in San Antonio had 100% bare cases five days ago. Not even a gold, iced ladies Datejust to be found, absolutely bare. In the front window, just some green Rolex boxes wrapped in ribbon.
 
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Personally I found that their business / industrial model is outstanding… I cannot think of any other company in the same position, that’s quite fascinating.

The watches on the other hand are a bit boring ::stirthepot::

Their business model is amazing. When the inevitable crash in demand arrives, it won't affect Rolex very much, as they have not over-interested in production facilities. No shareholders to please = long-term thinking.

Not all the watches are boring. But they're not as amazing as the hype would suggest.
 
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I had some time to kill in downtown San Francisco yesterday so I visited the two Rolex ADs in the area.

The first one, a "Rolex Boutique", had empty window displays. I was greeted by a friendly sales associate who told me that they had some gold ladies watches available for sale otherwise the watches on display inside were exhibition models. She asked me if I had purchased anything from them in the past and I told her no. When I told her which watches I was interested in she told me that there over a thousand people on the waiting list so move along.

The second Rolex AD's display cases were also empty other than the exhibition models. The sales associate apologized for the lack of Rolex watches on display and then also asked if I had a purchase history with the store. After a brief conversation, he asked for my contact information and which watches I was interested in purchasing. If I get a call great. If not, I won't lose any sleep over it.
 
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The Rolex boutique at La Cantera in San Antonio had 100% bare cases five days ago. Not even a gold, iced ladies Datejust to be found, absolutely bare. In the front window, just some green Rolex boxes wrapped in ribbon.
Funnily enough Morettis will tell you their waiting list is 3 years and they had some Cellini’s available with 36mm models but the North Star is the complete opposite of the La Cantera location and at least they had a bunch of tudors
 
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today at centuty city california RB, there are only a few displays not for sale

per sales associate, things are likely to change soon, better supply by 2022