So this is actually my question. I have been into watches for about 4.5 years now. I don't think I've ever seen a new rolex sports ss etc. Are they hoping that hype alone will sell the watch and build brand prosperity in long term. Basically they've removed boutiques as ambassadors of marketing. All marketing is done on internet, through advertising/sponsoring stuff etc. These AD's are essentially just secure pickup locations.
And - Let's say a heavy hitter comes in and says - I think I want the new sub but first want to know what it feels like on my wrist. What do they do for them?
The thing that bothers me the most about Rolex has nothing to do with their product. They make a fine watch. It's their marketing and sales policies which I find -- to be charitable -- disingenous. Are we really supposed to believe that Rolex simply doesn't have the manufacturing capacity to keep up with demand? With their financial wherewithal and in this day and age? Seriously? If they really can't keep up with demand, then management needs to be replaced -- and quickly. If the truth is what most of us think it to be -- that Rolex is simply manipulating the market to create demand and boost prices -- then that's a company that I have no interest in patronizing.
So this is actually my question. I have been into watches for about 4.5 years now. I don't think I've ever seen a new rolex sports ss etc. Are they hoping that hype alone will sell the watch and build brand prosperity in long term. Basically they've removed boutiques as ambassadors of marketing. All marketing is done on internet, through advertising/sponsoring stuff etc. These AD's are essentially just secure pickup locations.
And - Let's say a heavy hitter comes in and says - I think I want the new sub but first want to know what it feels like on my wrist. What do they do for them?
I'll explain in French my opinion on this : They don't give a royal shit.
They don't care, they have people that wait years for a watch. Why bother increasing production.
I think this is one of those questions that normal people like you and I ask, but the answer is really simple..... the real "heavy hitter" doesnt ask and doesnt care. If it doesnt fit well they will simply buy another watch, many never even set foot in a store to begin with.
And - Let's say a heavy hitter comes in and says - I think I want the new sub but first want to know what it feels like on my wrist. What do they do for them?
Are we really supposed to believe that Rolex simply doesn't have the manufacturing capacity to keep up with demand? With their financial wherewithal and in this day and age?
The few heavy-hitters I know care very much about money and don't like to waste it - I imagine that's how some of them became heavy hitters. 😗
The demo system makes sense.
We’re off the thread here, I think.
Rolex IS keeping up with exactly as much demand as they want to. They are growing (including MSRP) at the rate they want to.
That does not include satisfying every buyer’s purported desire to own one.
Which is not “manipulating the market” any more than any other luxury producer in history.
Rolex does not sell watches - it sells exclusivity.
Exclusivity as compared to what? I'd argue that a Jaeger-LeCoultre is more exclusive than anything that Rolex offers, but a JLC is readily available if you have the cash.
Helpful to watch the video when you have time; I think you’ll enjoy it!
“exclusivity by price alone” is pretty uninteresting to people interested in luxury exclusivity.
which of course is in part proved by the fact JLC’s are, as you point out, readily available despite their prices
But to be honest, all of this seems obvious, and I suspect you’re mostly venting your frustrations over what is already apparent to you. 👍