Rolex Boutique Meatpacking NYC - Visit

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Walk to the back and get one out of the safe.😗
Yeah, if he is a regular that's a very likely scenario.
 
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So this is actually my question. I have been into watches for about 4.5 years now. I don't think I've ever seen a new rolex sports ss etc. Are they hoping that hype alone will sell the watch and build brand prosperity in long term. Basically they've removed boutiques as ambassadors of marketing. All marketing is done on internet, through advertising/sponsoring stuff etc. These AD's are essentially just secure pickup locations.

And - Let's say a heavy hitter comes in and says - I think I want the new sub but first want to know what it feels like on my wrist. What do they do for them?
The thing that bothers me the most about Rolex has nothing to do with their product. They make a fine watch. It's their marketing and sales policies which I find -- to be charitable -- disingenous. Are we really supposed to believe that Rolex simply doesn't have the manufacturing capacity to keep up with demand? With their financial wherewithal and in this day and age? Seriously? If they really can't keep up with demand, then management needs to be replaced -- and quickly. If the truth is what most of us think it to be -- that Rolex is simply manipulating the market to create demand and boost prices -- then that's a company that I have no interest in patronizing.
 
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The thing that bothers me the most about Rolex has nothing to do with their product. They make a fine watch. It's their marketing and sales policies which I find -- to be charitable -- disingenous. Are we really supposed to believe that Rolex simply doesn't have the manufacturing capacity to keep up with demand? With their financial wherewithal and in this day and age? Seriously? If they really can't keep up with demand, then management needs to be replaced -- and quickly. If the truth is what most of us think it to be -- that Rolex is simply manipulating the market to create demand and boost prices -- then that's a company that I have no interest in patronizing.
I'll explain in French my opinion on this : They don't give a royal shit.

They don't care, they have people that wait years for a watch. Why bother increasing production.
 
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So this is actually my question. I have been into watches for about 4.5 years now. I don't think I've ever seen a new rolex sports ss etc. Are they hoping that hype alone will sell the watch and build brand prosperity in long term. Basically they've removed boutiques as ambassadors of marketing. All marketing is done on internet, through advertising/sponsoring stuff etc. These AD's are essentially just secure pickup locations.

And - Let's say a heavy hitter comes in and says - I think I want the new sub but first want to know what it feels like on my wrist. What do they do for them?

Long term i have no idea. I’m into everything including smartwatches, back in the day i used to get noticed wearing the old school omega’s and Rolexes, nowadays I get stopped wearing the latest and greatest stainless steel apple watches. High end watches are safe for now but there’ s no telling 5-10 years from now, day by day i find myself wearing my mechanical watches less and less to be honest but only other watch fanatics notice, nobody pays attention anymore unless it’s an Apple Watch or a Samsung wearable or something.

I have met some teens who had no idea mechanical watches told the time until recently, point in fact i was talking recently about how i was a senior in high school in September 11 and looked at my watch back then when they told me the second plane hit the south tower and the guy I was talking to straight up told me he had no idea that watches told time back then and I felt old despite I was his age back then hahaha.

Anyways going back to your question maybe one day things will slowdown, I have seen the new ones in people’s wrist, you can tell them from a mile away to be honest hahahaha but like i have not them seen in a store also but it would be awkward as hell to be come up to them and be like Hey nice watch we just do the casual nod and look at each other watches hahahaha
This just came out today also:

https://www.ped30.com/2021/10/05/piper-teen-survey-apple-watch/
 
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I'll explain in French my opinion on this : They don't give a royal shit.

They don't care, they have people that wait years for a watch. Why bother increasing production.
Oh, I agree. It’s a strategy that has worked very well for them. I just don’t think that it makes much sense to stand in line for years to buy a stainless steel overhyped mid-tier luxury brand like Rolex when there are frankly better watches that are readily available.
 
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I think this is one of those questions that normal people like you and I ask, but the answer is really simple..... the real "heavy hitter" doesnt ask and doesnt care. If it doesnt fit well they will simply buy another watch, many never even set foot in a store to begin with.

The few heavy-hitters I know care very much about money and don't like to waste it - I imagine that's how some of them became heavy hitters. 😗

The demo system makes sense.
 
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And - Let's say a heavy hitter comes in and says - I think I want the new sub but first want to know what it feels like on my wrist. What do they do for them?

For a heavy hitter? They allocate him a watch, and he comes in to try it on when it arrives - he can turn it down if he doesn’t like it.
 
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Are we really supposed to believe that Rolex simply doesn't have the manufacturing capacity to keep up with demand? With their financial wherewithal and in this day and age?

We’re off the thread here, I think.

Rolex IS keeping up with exactly as much demand as they want to. They are growing (including MSRP) at the rate they want to.

That does not include satisfying every buyer’s purported desire to own one.

Which is not “manipulating the market” any more than any other luxury producer in history.

Rolex does not sell watches - it sells exclusivity.

 
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The few heavy-hitters I know care very much about money and don't like to waste it - I imagine that's how some of them became heavy hitters. 😗

The demo system makes sense.
Yup, if a Rolex doesnt fit you certainly "wasted your money", no way that could possibly be an asset to be sold for a profit if wanted....
I get where you are coming from but we may have a different definition of Heavy Hitter.
 
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Rolex does not sell watches - it sells exclusivity.

Posted by someone in the “other” thread on this topic but worth spreading

 
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They should invest in holographic technology
 
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We’re off the thread here, I think.

Rolex IS keeping up with exactly as much demand as they want to. They are growing (including MSRP) at the rate they want to.

That does not include satisfying every buyer’s purported desire to own one.

Which is not “manipulating the market” any more than any other luxury producer in history.

Rolex does not sell watches - it sells exclusivity.
Exclusivity as compared to what? I'd argue that a Jaeger-LeCoultre is more exclusive than anything that Rolex offers, but a JLC is readily available if you have the cash.
 
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Watch collectors aren’t the target audience anyway…

Personally I found that their business / industrial model is outstanding… I cannot think of any other company in the same position, that’s quite fascinating.

The watches on the other hand are a bit boring ::stirthepot::
 
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I'm totally done with this brand and now I'm playing a new game: Guess the price. When I receive an email from a popular gray market dealer and they have a Rolex, I attempt to guess how much they're overselling it for. Rolex Explorer II: $15,000. I guessed $10,000 and I thought that was outrageous.

You'd have to be a stone-cold fool to pay that mark-up. It's just a watch.
 
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Exclusivity as compared to what? I'd argue that a Jaeger-LeCoultre is more exclusive than anything that Rolex offers, but a JLC is readily available if you have the cash.

Helpful to watch the video when you have time; I think you’ll enjoy it!

“exclusivity by price alone” is pretty uninteresting to people interested in luxury exclusivity.

which of course is in part proved by the fact JLC’s are, as you point out, readily available despite their prices

But to be honest, all of this seems obvious, and I suspect you’re mostly venting your frustrations over what is already apparent to you. 👍
 
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So my biggest red flag when i see the empty cases in the NYC store in my mind is how TF can they afford their monthly NYC Rent and how are they not out evicted from it if they can’t keep up?

Disney did this and they had full inventory as a matter of fact I live in a tourist city and they closed all 3 stores just so they can reduce their physical footprint, I mean why aren’t watch makers not going the digital route at this point? I noticed that Omega last year was all digital then they went back to physical.
 
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Helpful to watch the video when you have time; I think you’ll enjoy it!

“exclusivity by price alone” is pretty uninteresting to people interested in luxury exclusivity.

which of course is in part proved by the fact JLC’s are, as you point out, readily available despite their prices

But to be honest, all of this seems obvious, and I suspect you’re mostly venting your frustrations over what is already apparent to you. 👍
Yes, I understand the concept of Veblen goods and the distinction between exclusivity based upon price versus exclusivity based upon a good that is essentially unobtainable. The topic has been discussed before on OF. It’s all marketing in my view, but I’ll be the first to admit that there’s not much about consumer behavior that is logical. Personally I don’t find Rolex watches appealing because I simply don’t care for the designs. That said, I understand the allure associated with something that you want but can’t get.
 
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Exclusivity as compared to what? I'd argue that a Jaeger-LeCoultre is more exclusive than anything that Rolex offers, but a JLC is readily available if you have the cash.

I know I'd rather have a Polaris on bracelet than a Sub any day, and it's cheaper.