Archer
··Omega Qualified WatchmakerConservation (conserving what IS there) is gaining much more serious consideration than it used to compared to straight forward restoration (restoring what USED to be there) in most areas of antiques and collectables. The disciplined ethics of conservation are more relevant to some types of objects than others, obviously, and there are loads of grey areas that make it an interesting debate that can't really be reduced to black and white, yes/no cases. Historical information carries more 'value' (not just monetary) to more and more collectors and this has to be a good thing as once it's gone, it's gone. Military watches are the most obvious case in point.
I can see that for Omega trying to make profitable business taking each owners sensibilities and subjective opinions into account is potentially time consuming and problematic. That their response is to adopt this approach of 'like new' across the board is poor customer service in my opinion and they should invest more effort into developing it as a specialist service with clear communication at the outset as to what is possible and what the customer desires done to the watch. That they don't automatically return original/replaced parts is simply bad practice, in my opinion.
Omega does return parts that are replaced in service to the watch owner. There are companies (Rolex for example) that do not.