I don't have any problems with the dial. That looks factory-unmolested to me.
I've seen several examples of this reference or very similar references over the last few months. Based on my memory, I believe that they had better (read: pristine) dials, and were 14k at least or 18k at best. Prices ranged from ~$450-900.
Unless you're getting a screaming bargain on this one, my advice would be to pass and wait patiently for a solid gold example to come along. From a value and collecting perspective a solid gold or steel case would be much preferred to the plated or rolled-gold types.