They don't want to make a set number and the flippers making more profit than Omega.
Only point of departure between us is that one: I think Omega, like Rolex, AP, PP, etc., exactly want flippers to be making more - because that is also when the companies makes more.
When secondary market conditions command a premium over MSRP, that is for manufactures nearly priceless due to:
-> certainty of sale (and lack of stranded product), which to a manufacturer and distributor can mean the difference between sink and swim
-> sales can command full MSRP, thereby not undermining both expected returns (eg necessitating rebates or incentives to dealers), AND setting the necessary foundation (MSRP pricing) to any online D2C sales (which Omega is attempting to move toward)
-> both the above conditions being met, then further permits of steady and regular increases to MSRP over time
Conversely, units trading below MSRP have the opposite effect on each of the factors above, meaning there is a large swing in outcomes resulting from whether a model is trading above or below MSRP.
All told, rather than making moves to prohibit flippers making significant profit, Omega I’m certain is HOPING and doing their best to ensure their units are flipping at a maximum premium on the secondary market.
How do “limited production” runs help that goal? Seems Rolex, AP, PP, and other of the lucky few - none of whom do numbered editions to speak of - proven that “exclusivity” can be best achieved not by perfect information (like that of numbered editions) but instead a
lack of information.
But I’m on the whisky tonight, so nevermind me
😁
