My comment is simply when you put a premium brand in a wholesale environment or discount store it hurts the branding of the company- not the product itself (although Larry, the products JBL and B&W sell at Best Buy are not the same products they sell at higher end stores- you’re not gonna find a pair of 801’s at Best Buy). This is not something I need to illustrate further- anyone in marketing can speak to this point.
My comment is simply when you put a premium brand in a wholesale environment or discount store it hurts the branding of the company- not the product itself (although Larry, the products JBL and B&W sell at Best Buy are not the same products they sell at higher end stores- you’re not gonna find a pair of 801’s at Best Buy). This is not something I need to illustrate further- anyone in marketing can speak to this point.
Absolute f--g bull...
Having a rough day?
Why drag down a reasonable conversation into the gutter?
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Wherever one chooses to buy a product, fine. Wherever one plots Omega on the luxury watch continuum, subject to debate, but most agree mid-luxury. But, at least from my perspective, selling at Costco reduces brand esteem perception. However much you think the brand has, or hasn't got.
Wherever one chooses to buy a product, fine. Wherever one plots Omega on the luxury watch continuum, subject to debate, but most agree mid-luxury. But, at least from my perspective, selling at Costco reduces brand esteem perception. However much you think the brand has, or hasn't got.
And yet, costco also carries Rolex. Does that equally diminish rolex? I suspect not.
Curious why Costco makes you feel this way, when presumably other grey market dealers do not?
It's not like Omega is making Costco an AD, so this is another area where these analogies to audio equipment completely fail. Unlike speaker companies who may choose to sell a different line of product down market, this has nothing to do with Omega, and in fact they did try to stop it. So why would this change your perception of the brand, when they not only had nothing to do with it, but actively fought it in court? To me, this has no logic behind it.
Does Rolex suffer from market perception because those are sold at Costco? Based on how now even a simple everyday DateJJust has the word "rarity" associated with it, I don't think it has any effect on Rolex, or Omega.
...buy from Amazon Prime and have it delivered right to your door...
Don't know about any of them. Give me some names.
