October 5th 2020 - Snoopy Celebration

cvalue13 · Apr 19, 2022

And now the Robert Jann / Fratello article of today

https://omegaforums.net/threads/why-is-there-a-snoopy-on-the-dial.144847/

I get that the award was given on April 17, 1970, so this past Sunday was the anniversary (but not a milestone anniversary) - that date anniversary alone seems a strange/weak impetus for such a marketing push.

And the production of things like the video would have had to begin far before Omega/the world learned of the Snoopy presently on ISS.

nicolamilton · Apr 19, 2022

watchCL
Photographed from Switzerlands biggest Sunday newspaper (Page 2 and 3) - seems Omega doesn‘t have enough people on their list (for a watch never delievered)

Another new thing in common with Rolex

watchCL · Apr 19, 2022

And here one more… photographed in omega boutique zurich airport…it‘s annoying… I am also waiting since release date and now I see these advertisements everywhere like the watch is easily available 😉

cvalue13 · Apr 19, 2022

The most generous explanation is that this, like the MoonSwatch, are Omega’s current story-telling attempting to solidify the brand’s origin story in the minds of new or unfamiliar clientele.

With the reinvigoration of interest in space travel, perhaps Omega feels they’ve dodged a bullet (previously, Apollo, etc., we’re becoming very old news to the likes of Gen Z).

From that perspective, I understand Omega’s present marketing push around the Snoopy. Tell the story. Generate interest. Display exclusivity regardless of interest. Make a lasting memory in new clients’ minds.

In other words, everything successful Swiss watch companies are into these days.

Omegafanman · Apr 19, 2022

I guess the fact one is currently in space will help :0)

https://omegaforums.net/threads/spa...ega-speedmaster-in-space.144482/#post-1972154

texasmade · Apr 19, 2022

watchCL
Photographed from Switzerlands biggest Sunday newspaper (Page 2 and 3) - seems Omega doesn‘t have enough people on their list (for a watch never delievered)

Kind of reminds me of seeing all the Rolex ads everywhere at sporting events when they basically no longer need a marketing team. They could drop all advertisements and endorsements without missing a single sale at this point.

dscoogs · Apr 19, 2022

cvalue13
...
From that perspective, I understand Omega’s present marketing push around the Snoopy. Tell the story. Generate interest. Display exclusivity regardless of interest. Make a lasting memory in new clients’ minds ...

for a long, long time ...

chadeaux · Apr 19, 2022

I actually don’t see the attention and advertisement being detrimental.
What’s wrong in advertising a watch that is in production but it’s hard to get?

Rolex has constant advertisement about steel GMTs and Submariners (including the green one that was a 50 year anniversary piece). They should not do advertisement because they are challenging to get?

Patek shouldn’t do advertisement of the Nautilus series? Because they are impossible watches?

same thing for VC, and AP. Right? No advertisement allowed?!

Is this standard of doing advertisement only of products readily available in the store applicable only to Omega?

rhr321 · Apr 19, 2022

I find it laughable that people don't think Omega should advertise the watch because it's not readily available for walk-in purchase. Honestly, good for Omega that the watch is popular and difficult to get. Chadeaux has nailed it, Patek, AP, VC can't advertise now? Give me a break.

texasmade · Apr 19, 2022

R rhr321
I find it laughable that people don't think Omega should advertise the watch because it's not readily available for walk-in purchase. Honestly, good for Omega that the watch is popular and difficult to get. Chadeaux has nailed it, Patek, AP, VC can't advertise now? Give me a break.

Rolex, PP, and AP shouldn't advertise not because it's hard to get but because it's a waste of money. Everything they make is basically presold now. I just don't see the point of spending million$ right now.

cvalue13 · Apr 19, 2022

R rhr321
I find it laughable that people don't think Omega should advertise the watch because it's not readily available for walk-in purchase. Honestly, good for Omega that the watch is popular and difficult to get. Chadeaux has nailed it, Patek, AP, VC can't advertise now? Give me a break.

No, ding dong. 🙄

The point of interest is not that Omega is advertising. It’s not even that they advertising a hard to buy model.

The point of interest is that Omega appears to have re-launched a marketing campaign on a scale like an initial-launch, but for a model that launched over 2 years ago, the CEO suggested would be widely available, and for which people have had down partial or full deposits for up to 2 years.

Rolex doesnt remotely or once suggest everyone will get a Hulk, take deposits, then two years later re-launch a marketing effort for the Hulk.

So people or chatting, and not giving you any breaks

rhr321 · Apr 19, 2022

Rolex is the king of marketing, that is what they do , and it is how they got to their position. The have massive advertising budget, advertise everywhere , and they will not slow down simply because watches are sold out. In fact , that is all the more reason to maintain the advertisements. These companies all want their customers to feel like they have something exclusive.

Re-read what the Omega CEO said , I didn’t interpret it as this watch will be widely available.

stevec14 · Apr 19, 2022

R rhr321
Rolex is the king of marketing, that is what they do , and it is how they got to their position. The have massive advertising budget, advertise everywhere , and they will not slow down simply because watches are sold out. In fact , that is all the more reason to maintain the advertisements. These companies all want their customers to feel like they have something exclusive.

Re-read what the Omega CEO said , I didn’t interpret it as this watch will be widely available.

Well, it did start off a bit like that, but by the time he’d got to the end of his third paragraph it became hard to get.

deposits aside, I don’t think there’s a lot of difference to what Rolex do. Advertise a hard to get watch that you can’t walk in and buy. The fact they’ve chosen to follow this path now, who knows, but everything I see recently points to certain models following that route - eg I asked about the green Seamaster, and was told by the OB that there was a lengthy list and likely quite a wait - now that wouldn’t have happened with the blue one, when you could basically pick it up off the shelf as soon as it was available….

Evitzee · Apr 19, 2022

Has the CEO or any Omega officer said anything about this watch in the last year or so? It seems we are hanging on to often vague statements made at the initial unveiling 18 months ago to assure folks that the intent is to provide these watches to everyone who wants one. Times change, no doubt there have been a lot of discussions within Omega as to how they handle this situation going forward.

YY77 · Apr 19, 2022

Evitzee
Has the CEO or any Omega officer said anything about this watch in the last year or so? It seems we are hanging on to often vague statements made at the initial unveiling 18 months ago to assure folks that the intent is to provide these watches to everyone who wants one. Times change, no doubt there have been a lot of discussions within Omega as to how they handle this situation going forward.

I can share this recent email reply (vague, I know), with regard to my question whether AD's in the Netherlands (we have no OB's) will ever get Snoopy's allocated likewise as the A11 50SS.

chadeaux · Apr 19, 2022

cvalue13
No, ding dong. 🙄

The point of interest is not that Omega is advertising. It’s not even that they advertising a hard to buy model.

The point of interest is that Omega appears to have re-launched a marketing campaign on a scale like an initial-launch, but for a model that launched over 2 years ago, the CEO suggested would be widely available, and for which people have had down partial or full deposits for up to 2 years.

Rolex doesnt remotely or once suggest everyone will get a Hulk, take deposits, then two years later re-launch a marketing effort for the Hulk.

So people or chatting, and not giving you any breaks

All the maison are suggesting you can buy the watches they are advertising, then in reality you cannot buy them on the spot.
You will have to ask, wait, and eventually you will get the watch that you want.
It happens with all of them. Deposit or no deposit.
There was criticism because Omega is advertising its product, I just find it ridiculous.
It’s a luxury item, there is a lot of request and they deliver the watches slowly, in US they allowed 100% deposit… and of course they are difficult to obtain.
Where is the issue? Why they cannot keep advertising and maintain the focus on this reference?
It’s obvious that they invested a lot on the Snoopy, there’s no shame in pushing the product.

cvalue13 · Apr 19, 2022

chadeaux
Where is the issue? Why they cannot keep advertising and maintain the focus on this reference?

while styled as a reply to me, I take it this was just a jumping-off point? My earlier responses I think make it clear that I was also responding to to folks who were blanket critical of the advertising, while still thinking it interesting the sudden degree and style of marketing, apropos of apparently only the April 17 date.

Far from “keep[ing] advertising” the watch, more like a relaunch has been this past week+ across YouTube, Instagram, full page Newspaper ads, and then todays Fratello fluff piece.

Advertising the watch especially over April 17 seems a no-brainer for all the reasons mentioned my linked comment above, regardless of whether it salts the wounds of the folks waiting.

Advertising like a product re-launch, though, is on its own interesting (though I do not at all share the view that it may portend increase supply!)

chadeaux · Apr 19, 2022

cvalue13
while styled as a reply to me, I take it this was just a jumping-off point? My earlier responses I think make it clear that I was also responding to to folks who were blanket critical of the advertising, while still thinking it interesting the sudden degree and style of marketing, apropos of apparently only the April 17 date.

Far from “keep[ing] advertising” the watch, more like a relaunch has been this past week+ across YouTube, Instagram, full page Newspaper ads, and then todays Fratello fluff piece.

Advertising the watch especially over April 17 seems a no-brainer for all the reasons mentioned my linked comment above, regardless of whether it salts the wounds of the folks waiting.

Advertising like a product re-launch, though, is on its own interesting (though I do not at all share the view that it may portend increase supply!)

I agree on the product re-launch style, although I’m not sure what the marketing strategy is.
Couple of ideas:

a. They think they haven’t reach all the potential customers in the luxury watch segment with the original launch.

b. they want to keep expanding their base to potentially future “young new customers”: they are getting the MoonSwatch today, but they have to desire the real deal tomorrow. Why not use the blue silver Snoopy, that is funny, novel and appealing?
Of course new customers have little chances, but this may be just a branding operation.

c. A combo of a and b.

kilofinal · Apr 19, 2022

wait for the MoonSwatch Snoopy.....it's just a matter of time.

cvalue13 · Apr 19, 2022

chadeaux
Of course new customers have little chances, but this may be just a branding operation.

An admitted skeptic, I’m confident this nothing to do with selling more Snoopy.

Instead, my best guess as you alluded to is a concerted follow-on to strike while the MoonSwatch iron is hot, to solidify with new eyeballs the depth of connection to space travel.

Afterall, all this converted explanation of the Snoopy origin story isn’t for our benefit.