Tudor would be a major faux-pas. However, Bond going back to Rolex would be a welcome comeback both for watch enthusiasts and fans of the franchise. If they're planning a Bond reboot. That's the way to go. Although I don't think Rolex cares all that much about the Bond franchise. It's beneath them at this point.
Tudor would be a major faux-pas. However, Bond going back to Rolex would be a welcome comeback both for watch enthusiasts and fans of the franchise. If they're planning a Bond reboot. That's the way to go. Although I don't think Rolex cares all that much about the Bond franchise. It's beneath them at this point.
Yes I doubt Rolex would pay to have their watches placed in a Bond movie. Their place in Bond history is already cemented by the Ian Fleming novels and by being worn by Connery, Lazenby, Moore & Dalton. The only way we'll see a shift away from Omega is if another brand offers stupid money to outbid Omega, or if Broccoli & Wilson simply decide they want a change for whatever reason. Possible, since they went back to Aston Martin after a 3 movie stint with BMW (which also coincided with Omega in GoldenEye), but unlikely I think.
Plus, while watch collectors might like a hark back to the Bond Submariner - it is remarkable to me how so many speakers on Bond podcasts aren't pointing to Dr. No or Goldfinger as their seminal Bond movie - but instead it is Golden Eye. With the 30th anniversary of Golden Eye popping up around the time of a new Bond Release, the logic of continuing the Omega connection looks too strong.
I think this has more to do with the average age of "Bond influencers" on social media these days. In addition, I often get the feeling that the N64 GoldenEye video game is a key reason for the movie's popularity. I've seen many fans say they played that video game over & over, and hence it's a big part of their childhood nostalgia.
Latest from Omega.
“I wanted to let you know that we have released two sailing bracelets as a nod to the 60th anniversary of James Bond - please see the new products below:
OMEGA Aqua Luxury Bracelet | BA02CW0000203 | OMEGA UK® (omegawatches.com)
OMEGA Aqua Luxury Bracelet | BA02CW0000103 | OMEGA UK® (omegawatches.com)”
I think this has more to do with the average age of "Bond influencers" on social media these days. In addition, I often get the feeling that the N64 GoldenEye video game is a key reason for the movie's popularity. I've seen many fans say they played that video game over & over, and hence it's a big part of their childhood nostalgia.
Latest from Omega.
“I wanted to let you know that we have released two sailing bracelets as a nod to the 60th anniversary of James Bond - please see the new products below:
OMEGA Aqua Luxury Bracelet | BA02CW0000203 | OMEGA UK® (omegawatches.com)
OMEGA Aqua Luxury Bracelet | BA02CW0000103 | OMEGA UK® (omegawatches.com)”
As a 60th anniversary response....I do think these "bond" sail bracelets are a bit of weak sauce for a company that owes so much of its success to full-on Bond embrace. I was really surprised we didn't see a black 300 heritage with some Dr. No dot motifs on it or some such.
Update. Went into Omega Boutique on Friday. Manager told me bracelets were a hint to something coming but he has zero information and is waiting for something to either leak here or with another watch enthusiast blog etc. His prediction was a SM 300 heritage with some sort of historical reference to Dr No. All guesswork of course.
