Their "about" page is unbearable...
"OUR STORY
Massena LAB creates, designs and develops timepieces with renowned watchmakers. Founded by William Massena, a noted watch collector and industry veteran, Massena LAB proposes ideas or concepts to manufactures that are unusual and beyond the offerings from their collection."
English please.
Watch nerd buys in bulk from spec houses and puts his spin on it to make more watches nobody asked for.
not familiar with the brand, but says they sold out in 9 minutes
They are a micro brand out of Chicago. I met the owner once during his tour for one of his models. Well designed and executed.