Hype Experience AU - Bioceramic Speedmaster

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I heard a story from Tokyo that mirrored this completely except for the unruly behavior.

Trampling people for $400 profit on a watch? A new low.

I agree. 😀
It was seriously unsafe.
 
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Welcome to the Omegaforum @DiverTrust - what you witnessed is not the watch community- at all!
Many of us have patiently waited years to get the watches we wanted…years.

True enough👍
And some have gone onto wait lists that may never produce anything during that period.
People that are caught up in the type of hype which has been discussed around this Swatch release are more than likely coming from a different place culturally than a dedicated Watch Idiot Savant, or even someone who is simply "on the spectrum"😉
 
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That’s crazy. I didn’t notice this but there was a portion of the other side of the shop that I could not see. Maybe they were slipping them in. If that’s the case that’s terrible. Man it was a nightmare, really.
Also, you should have seen some of watches on people there. There were definitely watch collects amongst the crowd.
Again though I’m really surprised Swatch/Omega didn’t do something to try and offset all this. Just not a good look imho.
I get it though on the hypesters/flippers.

Were they genuine watch collectors or people who could simply afford the flex?
I don't know of any serious watch collectors that would genuinely embody the mentality which gave rise to such appalling behaviour.
 
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Yea it’s mostly a lot more chill than that indeed, there likely are a whole lot of sneaker scalper types in that queue too accounting for some of the bad behaviour.

I tend to agree👍
Sadly i believe it's a sign of the times.
 
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It’s a great time to grab watches no one is talking about.
 
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Sorry to hear of your unfortunate experience. Whatever these people's motivation for getting these low end watches, it doesn't justify all that sh*t!!!
 
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In Korea there were lines already a day before the release, and scalpers were hiring part time jobs to go stand in the line for them. The payment amount for doing that is the same as the watch...
 
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I got to Chadstone (Melb, AU) around 3am, lined up outside, there were only about 30 of us. As it approached 5am the line had about 300 people in it. All of the sudden someone from the way back bolted for the mall door which caused everyone else to do the same. The shop is inside the mall and the glass doors weren’t open yet but a swarm of people were there now outside in a heartbeat and us in the front lost our spots.

The security guards came and they tried to heard people to the one side prior to the entrance opening. It kinda worked but one group of kids hung by the adjacent sliding glass door and sure enough at 5:30am they all slid open. It was then a stampede to the shop which wasn’t far. I saw a girl get trampled and another I heard broke her arm.

Of course those of us who were there first lost our original spots because of this. A few made it to the front but most were way back by now.

The whole time shady people were cutting up to the front, pushing and I heard a few brawls. It was one of the more disgusting displays of human nature I’ve seen.

One idiot hipster wearing his Tudor just blatantly cut in. He was very close to getting beat up as he wouldn’t move. By this time there would have been over 1000 people in the line. They booed and booed him. It was kind of funny. He just eventually walked off with a sense of weird entitlement.

The line wrapped around the inside of the mall and you would have had to have seen it to believe it.

You were only allowed to get one watch. As it turned out they only had 150 total. I got close, was next to the Swatch shop window the whole time but we seemed to not move as we watched people let in one at a time to get their watches. There were about 10 police crowd controlling (they had to be called in) and they sold out by 11:30am - store opened at 9am. They took their time selling.

Well there ya go, that’s what I saw. Bit disappointed.

(Note the amount of people in this photo!)
I walked in at 630. Saw the line and immediately walked out haha
 
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Ppl need to relax. It's a plastic watch, which is not limited and available soon.
 
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It's Saturday morning here in the US, it will be interesting to get field reports on how it goes as the shops start opening up mid-morning. I expect the same crazy activity, especially in NYC. How did the European sales go?
 
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The world trade center swatch store around 9am.
Didn’t even attempt to wait.
 
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Just no. All around. I hope the Swatch Group is happy with the publicity they received.
Gonna go wind my Speedy now and have coffee.
 
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Classic Swatch marketing, cockup from the get go. They haven't learned anything in 40 years of hyping and selling cheap plastic watches. Overpromise and underdeliver.
 
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It is a shame that so many people won’t be able to get one and therefore their entire collection of watches will now be worthless


🤦
 
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The easiest way to avoid this was to sell stock online as well as in store but that wouldn’t have created the buzz and the headlines. Inevitably where there’s resellers and money involved people tend to be arseholes.
 
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I really can’t imagine acting like this for an ugly plastic watch. That’s what G-shocks are for. What’s really insane is anyone that would pay 2500 dollars for one on eBay. I guess this was an attempt by Swatch/Omega to lure in the young instagram flexers and influencers and those that can’t afford a real one. And of course the a-hole flippers see an opportunity to make a quick profit.
 
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sorry you feel frustrated and dealt with the horde.

but while all these behaviors and ceremonies might be a bit new to the high end watch crowd, it’s any-given-Sunday stuff for the broader hype collaboration scene. Supreme, Nike, New Balance, Play Station, etc., all have these things going on. I’d bet almost everyone you witnessed exhibit bad behavior were hype resellers.

Setting aside the obvious downsides only for a moment, it’s pretty nuts that any low market watch brand (talking about Swatch Watch) has managed to achieve this level of response. Despite the down sides, I’d guess Casio, G-Shock, etc., are a good bit envious at the moment.

Again, sorry you got slimed by the hype horde

I’m pretty sure G-Shock is happy that all sorts of people are buying their watches. Swatch hasn’t really been much of a thing. And yes, I still have a few including two of the mechanical ones.
But does a watch company like Omega want to be named in the same sentence as Nike (whose products I haven’t bought in many years because of their practices and associations) or a PlayStation (never had one of those either. Who has time for that?) You get the point.
The watch industry was once dead. That wasn’t good. The swatch hype and some cultural factors in the 80s and 90s brought it back. Then things started to die again. Now we’re here where some brands have become status objects in what used to be the third world (with availability, design and marketing implications). Now it seems they’re catering to the sneakers crowd. This can seriously backfire.
No scenario is ideal for typical watch enthusiast though. Let’s hope nobody gets seriously hurt in the “cultural epicenters” of late here in North America when stores open.
 
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Bioceramic... 😁
Well we all know that marketing goes a long way ... even up into space LOL
Potato ... Potatoe
Tomato ... Tomatoe
Hesalite ... Plexiglass
BioCeramic ... Plastic
😁