Hype Experience AU - Bioceramic Speedmaster

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But does a watch company like Omega want to be named in the same sentence as Nike (whose products I haven’t bought in many years because of their practices and associations) or a PlayStation (never had one of those either. Who has time for that?) You get the point.

Yes, they do.

For the same reasons Dior does




The same reasons Louis Vuitton does




Here, of course, Omega hasn’t done a collaboration with Nike - they’ve only instead done a collaboration that they also hoped would generate some hype in market segments that create real or aspirational customers.

The concept was solid, and the question is whether execution supports the concept.

Personally, I’d guess that right about now Swatch Group is a little uneasy about just how “successful” this has been in the past 24hrs
 
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D Duckie
Were they genuine watch collectors or people who could simply afford the flex?
I don't know of any serious watch collectors that would genuinely embody the mentality which gave rise to such appalling behaviour.

IDK.

What would happen if your local RB or Rolex AD suddenly announced stock of OP41s in the swaggest colouways, first 100 through the door get a free Crown colouring book in Tiffany blue? Madness.

Possibly well-heeled, highly indignant, already-owned Rolex-displaying stockticker price-evaluation muttering madness, but it's likely pretty much the same scene at a slightly different pace.

I wandered into an Omega AD a while back and they had some interesting sale items. I was looking at an AT and had a queue form behind me with the closest guy asking "Are you gonna hold that thing all day or let someone actually buy it?"

I bought it, and not purely to spite him.

OP, glad you got out of there alive. Good luck picking up an MS next go-round.
 
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I really can’t imagine acting like this for an ugly plastic watch. That’s what G-shocks are for. What’s really insane is anyone that would pay 2500 dollars for one on eBay. I guess this was an attempt by Swatch/Omega to lure in the young instagram flexers and influencers and those that can’t afford a real one. And of course the a-hole flippers see an opportunity to make a quick profit.

Plenty of acting the same in the Rolex world just not standing outside a store on a Saturday morning in March
 
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Plenty of acting the same in the Rolex world just not standing outside a store on a Saturday morning in March

Totally agree.
 
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Is there a way to block the posts from a specific member as on some other forums? Asking for a friend.
 
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That’s disappointing to hear. After thanksgiving dinner I used to take my wife to Best Buy or another one of those electronic sellers where we would wait in line. Never my favorite thing to do but I did get a nice TV one year. Anyway it was always well planned out and safe and I would have interesting conversations with those standing around us.

I got up too early today today as I thought it was Friday so I looked saw the nearest swatch store about sixty miles away. Checked out Reddit saw how the lines were structured made an easy call to stay away. Perhaps someday I’ll get one online.
 
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I got to Chadstone (Melb, AU) around 3am, lined up outside, there were only about 30 of us. As it approached 5am the line had about 300 people in it. All of the sudden someone from the way back bolted for the mall door which caused everyone else to do the same. The shop is inside the mall and the glass doors weren’t open yet but a swarm of people were there now outside in a heartbeat and us in the front lost our spots.

The security guards came and they tried to heard people to the one side prior to the entrance opening. It kinda worked but one group of kids hung by the adjacent sliding glass door and sure enough at 5:30am they all slid open. It was then a stampede to the shop which wasn’t far. I saw a girl get trampled and another I heard broke her arm.

Of course those of us who were there first lost our original spots because of this. A few made it to the front but most were way back by now.

The whole time shady people were cutting up to the front, pushing and I heard a few brawls. It was one of the more disgusting displays of human nature I’ve seen.

One idiot hipster wearing his Tudor just blatantly cut in. He was very close to getting beat up as he wouldn’t move. By this time there would have been over 1000 people in the line. They booed and booed him. It was kind of funny. He just eventually walked off with a sense of weird entitlement.

The line wrapped around the inside of the mall and you would have had to have seen it to believe it.

You were only allowed to get one watch. As it turned out they only had 150 total. I got close, was next to the Swatch shop window the whole time but we seemed to not move as we watched people let in one at a time to get their watches. There were about 10 police crowd controlling (they had to be called in) and they sold out by 11:30am - store opened at 9am. They took their time selling.

Well there ya go, that’s what I saw. Bit disappointed.

(Note the amount of people in this photo!)
Wow I had no idea these watches were going to be in such demand, but it's sad the way people act about THINGS, which seems to be the way regardless where you are in the world.
 
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Is there a way to block the posts from a specific member? You know, just to make threads more tolerable. Asking for a friend.
Start a thread #banwalrus see if it gets any traction.
 
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Start a thread #banwalrus see if it gets any traction.

And miss my daily dose of Hairy and Sooper? Never! 😲
 
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It is a shame that so many people won’t be able to get one and therefore their entire collection of watches will now be worthless


🤦

Speedmasters are equivalent of beanie babies.


Who is going to post the first moonSwatch in the OF for sale thread?
 
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Well, it looks like some people are already very ambitious with their scores today……


 
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Plenty of acting the same in the Rolex world just not standing outside a store on a Saturday morning in March
Mmmh, maybe that is why they do not let AD have even one in stock: crowd control

😁
 
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Well, it looks like some people are already very ambitious with their scores today……



At least there's a few free shipping deals in there. 😉

I always side-eye those ChronoAllDayAndNight offers where your 5k OP41 is priced at 35,000.00 -- and sure enough there's that 29.00 tacked on for shipping. Yes, that's right, sir -- you're going to overpay by 7x the watch value -- and then stump up the shipping costs.

I'm looking forward to picking one of these up at retail at some point, and then grabbing a very posh ice-cream to photograph it beside,
 
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Would Swatch have sold any less if all of the stores were supplied sufficiently plus an online option ?? Now they risked people getting hurt, staff was threatend, and 90% of those waiting in line were dissapointed. That is not a positive brand experience i think.
 
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Yes, they do.

For the same reasons Dior does




The same reasons Louis Vuitton does




Here, of course, Omega hasn’t done a collaboration with Nike - they’ve only instead done a collaboration that they also hoped would generate some hype in market segments that create real or aspirational customers.

The concept was solid, and the question is whether execution supports the concept.

Personally, I’d guess that right about now Swatch Group is a little uneasy about just how “successful” this has been in the past 24hrs
Well we should know that within a month or two. Regardless they may claim great success.
 
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Would Swatch have sold any less if all of the stores were supplied sufficiently plus an online option ?? Now they risked people getting hurt, staff was threatend, and 90% of those waiting in line were dissapointed. That is not a positive brand experience i think.

Totally agree👍
But it seems like SOP for Swatch according to those with prior experience.
Somehow though, I'm not so sure a positive customer experience is all that high on the priority list at Swatch, but brand exposure is at the top.
For Omega I'm confident a positive customer experience rates near the top of the list, but I wonder how they've come to view this debacle by their parent company especially given the Omega branding all over the MoonSwatch.
I imagine there are people at Omega hoping the dust settles very quickly and that their parent company can get the online sale thing up and running very quickly.
 
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Well we should know that within a month or two. Regardless they may claim great success.

That's the thing with how they'll inevitably roll.
They have to claim great success.

At least it gives us all something to think about other than all the increasing amounts of trouble in the world we've had in recent times.
At least that part of it could potentially be called a success i suppose.
 
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This whole story, from the plastic shit-watch being created in the first place, because corporate market analysis said it would sell great by simply throwing a famous logo at it, to people queuing and fighting to get one during a pandemic, among many other things, shows what we've become when it comes to pure consumptionism and priorities in the privileged world.
Yet, on that same planet, there are still human beings starving, with no access to running water or basic healthcare.
 
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This whole story, from the plastic shit-watch being created in the first place, because corporate market analysis said it would sell great by simply throwing a famous logo at it, to people queuing and fighting to get one during a pandemic, among many other things, shows what we've become when it comes to pure consumptionism and priorities in the privileged world.
Yet, on that same planet, there are still human beings starving, with no access to running water or basic healthcare.

The watch has got everything except for quality innards.
The watch is even made of a material that has pseudo green credentials. Bioceramic is made with a plant based plastic.
And for the aficionado, it was modelled off a real Moonwatch with the same process they used to make the new 321.

Of course, as high tech as it may seem on the surface. There's no other way to replicate things like this in a cost effective way and adapt them to modern manufacturing processes and or materials.