How is someone on Amazon selling a "New" Moonwatch for $2750?

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In my business just today I found out someone stole a piece of medical equipment from my company this past week. They used a stolen credit card when ordering online, we shipped the product and it was delivered. The real cardholder filed a chargeback with her credit card company. We will lose all the money ($400) and the product.

The item will almost certainly end up being sold at a discount on Amazon or ebay.

This happens periodically. I have personally been the victim of criminal theft like this dozens of times over 18 years in business. We can usually spot fraud attempts, and have successfully cancelled fraudulent orders a couple of times this week alone. We happened to miss this one.

Pisses me off. Dealing with fraud is a constant risk all business owners must face.

There is a lot of stolen merchandise being sold on Amazon and ebay. In my industry, the top manufacturer has purchased their own products off of Amazon simply to try to determine how their products are ending up on Amazon when they're not supposed to be there (dealers sign agreements about not selling on Amazon or any website not approved by the manufacturer). The items in question have serial numbers so they're easy to track. Some items they've purchased had been reported stolen by legitimate dealers. This manufacturer (a $50B per year global corporation) has proven that criminals use Amazon to sell the items the criminals have stolen from dealers. Amazon, of course, benefits by taking a certain percentage of the transaction amount.

Not enough people know this is a systemic problem on Amazon.

Just FYI.
 
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It its latest earnings report, Amazon finally admitted that is has a counterfeit problem.

Note that this is NOT limited to 3rd-party sellers. This can affect Amazon as a seller, too. If Amazon is still doing commingling, Amazon's good stock is mixed up with the other seller stock of the same item, which can be questionable. When you order something from Amazon and Amazon is doing the shipping, Amazon just pulls out something out of the nearest warehouse and ships it to you. It's important to note that this "something" could have originated with Amazon's trustworthy stock, or with questionable 3rd-party seller stock. It doesn't matter how trustworthy the seller is, as it's Amazon's stock handling and shipping procedures that are causing this.

Here's an old article on this.
 
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This seems to good to be true and the reviews show it.

Not this low but most times you can get a great price from a trusted seller here and other forums and the watch comes like it would come from an AD. This is why I don’t even mess around with greys that don’t offer the warranty card.