How could this happen??

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Each scratch adds character that only the owner appreciates.... or hates.
 
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The switch witch. Normally the switch witch will trade out Halloween candy for a more healthy alternative. With the Covid pandemic the switch witch has less to do and looks to have moved on to watches. In your case you’ve got a scratch and somebody else had a scratch taken away.

saw that on Shark Tank
 
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lol.
IMG-6895.jpg
 
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I have done the same type of scratch on my Rolex bracelet beating it on the car window.
 
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Just think of what could’ve happened to your supple baby-soft wrist had the bracelet not been there to protect it!
 
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My advice is to enjoy the watch and don't worry about the scratches. There comes a point an a watches age where the scratches and evidence of use actually add value as indicators of "honest wear" and " never been polished." I have a 2254.50 that I kept "scratch free" with scotch bright for the first 5 years and if I had to do it over again, I would leave the desk diving scratches on the bracelet. You can always brush or polish the case and bracelet later on when it is badly marked up but it is much harder to add the material that was removed from successive brushing/ polishings.
 
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Gah, I have to just vent.

"Honest wear"? I refuse to accept that.

In my case, the most damage to my watch bracelets came from office desks and my MacBook Pro's top case.

Rubbermaid sells a clear desktop protector. Get that and your desk will no longer damage your watch.

If you have a MacBook Pro with hard-anodized fininish, you can either buy purpose-made protectors or use blue painting tape or clear box tape.

That will remove 90% of your scratch risk.

Get the bracelet professionally refinished. This usually costs me about $150. In the meantime, I use a Bergeon medium satin finish block when my clasp gets scratched up.

You do not have to settle for a watch that looks beat to hell.
 
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I think the watches look really cool when they have a nice patina of surface scratches. Shows the watch is worn as it should be. Dings and dents are no good but what you there is first of many hopefully light scratches. No way would I have a watch polished. Laser welded for a dent yes, polish for surface marks, no way. They just come right back. Wear and enjoy.