That travel crock might have sold out in less than a day, but the massacre that Hodinkee have been taking on social media and watch forums has disintegrated the brand image to the point where it has become a laughing stock. Imagine admitting to buying one of those, you will be laughed out the room....hey whats your degree in?.....Stupidity?
Think people having bought this can just reply they have enough money it doesn't matter to them.😗
Very true. Hodinkee is not for enthusiasts and collectors, their aim is to dictate fashion and trend to the rich, then ultimately be the ones to sell them the product. It’s working for them. It’s a business and they’re making money.
Has this one been bad for their image, possibly, but they’ll just look at the sales.
WTF!!!! $5900
The real thing (Le Coultre, Jaeger) in nice condition are sold on Ebay fairly regularly for a couple hundred.
From the Hodinkee ad;
These clocks were functional objets d'art, capable of telling the time and acting as an aide-mémoire for weary travelers. They have also become a source of fascination among the HODINKEE team, which is why, after stumbling upon a veritable stockpile of untouched vintage movements during a trip abroad a few years ago, we knew we had to take the opportunity to share them with the world. After years of development and a design process involving multiple iterations and prototypes, we're proud to introduce the HODINKEE Eight-Day Travel Clock. It's a contemporary version of the classic clocks we've long appreciated, designed from the ground up at our New York office as a tribute to those early pioneers of travel.
This one recently sold on Ebay for a $100 (complete with aide-memoire by the way)
Just in case you didn't know this (like me, I had to look it up)
aide-mémoire
noun
aide-mé·moire | \ ˌād-mām-ˈwär
\
plural aide-mémoire
Definition of aide-mémoire
1 : an aid to the memory especially : a mnemonic device
2 : a written summary or outline of important items of a proposed agreement or diplomatic communication
PS
It is goat leather, that explains the price I guess.
When I see Hodinkee on the dial of that travel clock I see a pretentious brand that thinks it is Hermes but actually has neither the design talent nor the craftmanship of Hermes.
I don't comprehend what their aim is beyond the obvious making of money.
Are they for enthusiasts and collectors? Definitely not anymore, as you say.
Do they seek to dictate fashion and trends for rich people? Right now, on their home page, they feature a Casio G-Shock and their own $6000 copy-cat travel clock so, if they now seek to influence rich people, why bother with a G-Shock?
When I see Hodinkee on the dial of that travel clock I see a pretentious brand that thinks it is Hermes but actually has neither the design talent nor the craftmanship of Hermes.
Disappointing, but not surprising, stuff from Hodinkee.
A likely redeeming factor now is that they say they’ll donate 50% of the proceeds to some Covid related humanitarian effort. But oh well, that’s unlikely to happen.
Anyway - perezscope with some up close shots of the “finishing”.
I think this is the culmination of the original intent of Hodinkee really - to pump and dump products. At first it was a mixture of enthusiasm and hyping watches of theirs they wanted to sell (anybody remember what they did to the UG Nina a few years ago?) and now they're short-circuiting it and just going for the easy money.
By bankers, for bankers.
Is Hoodinkee some sort of money laundering outfit?
I think this is the culmination of the original intent of Hodinkee really - to pump and dump products. At first it was a mixture of enthusiasm and hyping watches of theirs they wanted to sell (anybody remember what they did to the UG Nina a few years ago?) and now they're short-circuiting it and just going for the easy money.
By bankers, for bankers.
