In all seriousness, it's sad to see the evolution of Hodinkee. It started off 10 years ago as a great place to read and review watches. I remember reading them around 2009-2010, and the articles were well-written and you could tell there was a lot of thought behind it. It was engaging and the content was actually more relatable. Years go by, and articles and stories just seem to become stale with a few exceptions, and it seems like it turned into one giant marketing scheme to become a major retailer. I think Ben and the team only care about one thing, and you don't need three guesses as to what that is. I don't care to read much of their stuff anymore, and that's a shame because when it was good, it was good.
