kelsey
·On the different taste the Hodinkee crew push the whole Tiffany signed dials etc when we can’t think of anything more tacky......each too their own I guess....
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Man what really grinds my gears is them talking about "Automated Manufacturing in Asia"
I'm Asian and I take great offense at that...... Grand Seikos are made in Asia, as well isn't it.
Hodinkee respond..
A Quick Note To Our Readers: Travel Clock Edition
https://www.hodinkee.com/articles/a-quick-note-to-our-readers-travel-clock-edition

THIRTEEN pages of huffing and puffing, and venting, because an internet company has the chutzpah to charge 96 souls $6,000 for an item that doesn't seem like a good value. Guess what, most of the public would say anyone paying $5,350 for a handwound watch that has been around for more than 50 years and may only be accurate to +/- 10 seconds/day is stupid when time is available to the fraction of a second on any phone. People become millionaires when deemed to be 'influencers' in the social media, now that is stupid. Just give it up and accept the fact that you weren't clever enough to develop a Hodinkee-style business to extract money out of people with more money than brains. The world is filled with people where all the taste is in their mouth. Clever are the ones that can extract money from that fact, Hodinkee is clever.
I don't think they intended anything bad by it. They're commenting on manufacturing typical in Asia. Clearly, one is better than the other in this context of ultra luxury watches. I'm all for pointing out racism being Asian myself, but don't feel offended.
THIRTEEN pages of huffing and puffing, and venting, because an internet company has the chutzpah to charge 96 souls $6,000 for an item that doesn't seem like a good value. Guess what, most of the public would say anyone paying $5,350 for a handwound watch that has been around for more than 50 years and may only be accurate to +/- 10 seconds/day is stupid when time is available to the fraction of a second on any phone. People become millionaires when deemed to be 'influencers' in the social media, now that is stupid. Just give it up and accept the fact that you weren't clever enough to develop a Hodinkee-style business to extract money out of people with more money than brains. The world is filled with people where all the taste is in their mouth. Clever are the ones that can extract money from that fact, Hodinkee is clever.
THIRTEEN pages of huffing and puffing, and venting, because an internet company has the chutzpah to charge 96 souls $6,000 for an item that doesn't seem like a good value. Guess what, most of the public would say anyone paying $5,350 for a handwound watch that has been around for more than 50 years and may only be accurate to +/- 10 seconds/day is stupid when time is available to the fraction of a second on any phone. People become millionaires when deemed to be 'influencers' in the social media, now that is stupid. Just give it up and accept the fact that you weren't clever enough to develop a Hodinkee-style business to extract money out of people with more money than brains. The world is filled with people where all the taste is in their mouth. Clever are the ones that can extract money from that fact, Hodinkee is clever.
I suppose from one extreme end of unfettered capitalism and consumption you could look at things like this in a positive light. Congratulations Hodinkee, you’ve been successful in manipulating people’s taste and profited from it.
On the other hand where do you draw the line between clever and deceitful?
Does your moral compass ever cause you to feel “icky” when you observe someone hoodwinking another?
I get the feeling the 13 pages of seething is people’s ethical standards coming out. They’re kind of outraged to see an outright swindle. A low quality clock has been manufactured by a taste-making company who is in turn selling it for an outrageous price. People in the know who care about this kind of stuff (watch enthusiasts on a watch forum) are rightly annoyed.
While I find the clock unattractive and poor value given the multitude of options out there for a similar price, that's just my subjective opinion.
I wonder how many people criticising Hodinkee and this clock actually know wealthy people (minimum several million net worth and high liquidity)? This isn't about bragging or showing off the social circles you mix with. This is more a question about being familiar with how some/many "rich" people think.
I'll throw out a few examples of clients that my wife has had:
1. After fitting a brand new, bespoke kitchen the client thought it "looked too new" so she asked if the carpenters could "bash it up a bit and make it look worn". They just looked at her with stunned faces. She was willing to pay them more to make it look...less new.
2. A client ordered several bespoke lights from Italy costing almost £1k each. After they arrived they found a chandelier they liked more costing over £10k. Instead of returning the lights they decided to fit them in one of their rental properties. Because, why not?
3. My wife gave a clear specification on rug sizes that would suit a room. While on holiday the client purchased a €10k carpet that was larger than the recommended specifications. When they arrived home and laid it out, it was too large and didn't suit the space. They put it in another one of their rental properties and bought something else.
Yes, a $6k clock may seem ridiculous to some but it's a fleeting thought to some others (with money to spare).
Sounds about right - a guy I used to know worked his entire career first designing interiors for private planes for LearJet, and then for Bombardier. So he would work closely with people whom had more money than most of us could dream of. People with net worths in the hundreds of millions and billions over the course of time - household names, and those more obscure. Plane interiors are insanely expensive since every nut and bolt has to be FAA approved in order to be installed, but they would think nothing of requesting changes while already in process, and spending another $100K or more to make a very simple change, like swapping the cabinet wood fascia or something like that.
you can’t fault the fact that they’ve managed to hook in a decent number of individuals with the same requirement. Well done to them!
Just because you can does not mean you should. Let's praise Pablo Escobar for all the poor buggers he killed selling drugs. As long as he made money and people were ok spending it...well done him.
Unless it's a steel Rolex I guess... 🤨
Supply and demand. Just because someone makes something it doesn't mean others will or have to buy it.
THIRTEEN pages of huffing and puffing, and venting, because an internet company has the chutzpah to charge 96 souls $6,000 for an item that doesn't seem like a good value. Guess what, most of the public would say anyone paying $5,350 for a handwound watch that has been around for more than 50 years and may only be accurate to +/- 10 seconds/day is stupid when time is available to the fraction of a second on any phone. People become millionaires when deemed to be 'influencers' in the social media, now that is stupid. Just give it up and accept the fact that you weren't clever enough to develop a Hodinkee-style business to extract money out of people with more money than brains. The world is filled with people where all the taste is in their mouth. Clever are the ones that can extract money from that fact, Hodinkee is clever.
I think this is the culmination of the original intent of Hodinkee really - to pump and dump products. At first it was a mixture of enthusiasm and hyping watches of theirs they wanted to sell (anybody remember what they did to the UG Nina a few years ago?) and now they're short-circuiting it and just going for the easy money.
By bankers, for bankers.
Well, I'm not Asian, and this is obviously a pedantic tangent, but:
- What does "typical" manufacturing in Asia mean?
- All watch companies use some forms of automated manufacturing, and the Hodinkee clock was certainly not hand-built.
- There is nothing remotely "ultra-luxury" about the movement used in the Hodinkee clock. In fact, I would argue that the only thing that is truly ultra-luxury about the product is its price.
- High-end Seiko are, and have been manufactured for decades at a level that is definitely on a level with its Swiss counterparts.
- They wouldn't have made the comment if not to disparage, as the whole point was to attempt to highlight (or claim) the superiority of their product, and rationalize its cost.