Archer
··Omega Qualified WatchmakerIt is totally a syndicate. You brought up Bring a Loupe, and one thing I noticed which I think runs counter to all journalism rules is that the author of that column frequently writes blog posts for Craft and Tailored - which I assume he is paid to write - and then features Craft and Tailored watches on Bring a Loupe without any disclosure in the article. Here is a recent example: https://www.hodinkee.com/articles/bring-a-loupe-vintage-watches-5-15-2020. That is equivalent to a tech reporter at the New York Times reviewing an iPhone while being paid by Apple.
The list goes on...
I think the idea that any of these sites can be called "journalism" is a big stretch. In my view all of these sites and platforms are nothing more than part of the marketing machine that the watch industry uses to peddle their wares. I'm not saying that everyone involved is corrupt or something, but the system is set-up in a way that benefits the companies and reviewers, and not really the readers.