Yes, because it recreates an actual production instead of being a new production of an old classic, and it's design half way to "appear" like the old at a cosmetic level. It's the difference between a palace room, and a movie set of a palace room. Both look great on camera, but one of them replicates the other.
And no, the ST is not a gimmik (imo) becaise even though as you state it is build to please a target audience it actually carries some unique design features in a specific combination that is not trying to be anything but itself. You may like it or not, but it's just the speedy Tuesday, not a watch made to look like the ST was if it was issued 60 years ago but with the aged lume etc etc.
I agree both are beautiful, I am not putting one down, Im not a critic for the New York Times...I am just stating my opinion, as you are staying yours.