Globemaster

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Tisk tisk...馃槈

Cheers, Al

Al... At the risk of restarting anything... I just have to say, I love that comment...and everything that lead up to it... Just perfect!
even if no one else gets it... it wasn't wasted..

@Riviera Paradise ... I didn't know you're from Rio!

Say hi to Rodrigo for me...

And the Rio Boutique girls!!...

honestly... I would imagine the Rio Boutique to be the most dangerous place on earth.... some of the most gorgeous women on earth selling watches... Might as well hand your wallet over when you walk in the door...

And I agree 100% on the need to raise the entry level ... I've had this conversation a few times... and the BMW 1 series argument keeps coming up... I can see both sides of the argument.


We'll have to connect if I'm down for the Olympics... given that I am very unlikely to become pregnant any time soon, I have very little fear of Zika...
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@Riviera Paradise i travel a bit with work buisness class and read a lot of magazine,s at lounges and find there is more Blancpain advertising for dress watches and complications than the FF.

Can not say I can remember seeing a Breguet ad for a long while.

I do take notice of adds as last GQ or the like I read I flipped through after reading to count 19 full page watch adds

I know personally we have prescribed views on watch companies but surprising what people from other countries and walks of life have. Like Rolex in some countries subs sell by the bucket loads and others its date-just by the same bucket.

Funny in the work I do some times in the large vessel shipping world Ulysses is quiet well represented due to the nautical link. Most of these are mature Mariners that are at the top of their field.
Country wise I see a huge different in brand popularity 1-10 ladders.

Wow...great post! I really had no idea about Blancpain麓s marketing presence, but then again I only read more specific content such as (newscientist.com, ft.com, arts media, engineering content, local Brazilian financial media) online these days, so perhaps I am not as exposed to Blancpain麓s marketing or I am not even in their target market馃榾 I do not read lifestyle magazines at all (online or written press).

Another important point is that I am very much a novice in the WIS world...I bought my first "Swiss luxury" watch only in mid 2013.

What little knowledge I have has been built up by reading WIS internet forums and the standard online media (ablogtowatch, hodinkee, monchrome, fratello, watch-insider, horbiter, watchville, revolution...to name a few...I really enjoyed the Prodigal Guide talking hands videos as well as watchtv馃榾. I have to say within my "WIS content environment" I have seen more Breguet references to haute horlogerie complications than Blancpain, so perhaps I I have indeed developed a completely wrong impression / understanding around BlancPain麓s branding. I also forgot that Swatch owns Glash眉tte Original as well...馃槵

Well lesson learned...need to learn more about Breguet, Blancpain and Glashutte Original before I start making wild assumptions about what Swatch group are doing with their haute horlogerie brands馃槈

But...I still believe that if Swatch want Omega to be perceived to be at Rolex brand level they need to find space for the brand to move higher up in the ladder and increase the range of the price point per watch at the upper level. Then again with the imploded Chinese/Hong King luxury bubble, I can see why they might not even consider doing that move right now.馃槈
 
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@Archer, you are (as is so often the case馃榾) absolutely right. I was aware that Blancpain did complications + dress watches etc. What I was trying to infer is that I believe they are generally known right now by the "general male public" (which translates to men with +US$15K to spare on a watch) as the "Fifty Fathoms" watch brand. I could be completely wrong, and this is a personal impression, but I really do think that Breguet is a better known brand for complications and Haute Holegerie and has been doing outstanding technical work recently. I do think it is a bit of a challenge for Swatch to maintain two overlapping Haute Holegerie brands within the group and not let Omega rise.

Well clearly our experiences with the general male public are quite different.

In terms of Swatch group, they have no problems with brand positioning and holding back brands. They made a conscious decision to move Omega out of the top position in their lower tiers and renamed "Prestige" to "Luxury and Prestige" and then included Omega in that tier. It is still at the bottom of that group and I suspect Swatch will keep it there. It doesn't need to move up that ladder any more to compete with Rolex. Time will tell.

Longines has been moved up, which to me personally is a plus. It's good to see such a historic brand get some attention.

Cheers, Al
 
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Al... At the risk of restarting anything... I just have to say, I love that comment...and everything that lead up to it... Just perfect!
even if no one else gets it... it wasn't wasted..

@Riviera Paradise ... I didn't know you're from Rio!

Say hi to Rodrigo for me...

And the Rio Boutique girls!!...

honestly... I would imagine the Rio Boutique to be the most dangerous place on earth.... some of the most gorgeous women on earth selling watches... Might as well hand your wallet over when you walk in the door...

And I agree 100% on the need to raise the entry level ... I've had this conversation a few times... and the BMW 1 series argument keeps coming up... I can see both sides of the argument.


We'll have to connect if I'm down for the Olympics... given that I am very unlikely to become pregnant any time soon, I have very little fear of Zika...

Yes the Rio boutique girls are special and indeed you need significant will power in that environment, especially with those awful limitless credit cards馃榾 Will say hi to Rodrigo when I get the chance...though I think he might still be a bit pissed off with me that I had to turn down his and Giulliano Rici麓s offer of being the Rio 2016 Torch Relay Omega representative馃榾

Regarding raising the entry-level...I think Rolex may have surprised them with the new Oyster Perpetual at US$5K, IWC cutting pricing and with the financial downturn they could be concerned about making that move right now.

I did actually write the "Zika comment" intentionally to allow Al to have a jab back at me馃槈....I admit I was bit heavy handed in "that" previous discussion, Al麓s Tisk, Tisk reply was perfect LOL馃榾

I will be away for most of the Olympics going off with my family to Australia and New Zealand (our kids school break)...will be back for the final five days or so. If you do come to Rio, let me know...it will be great fun meeting up. I know Omega will have a specific place/lounge in Rio for events/networking. Cheers
 
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@Superdoc, I suggest you let this go. You are absolutely right on Rolex being first to have the full day written on the dial, and there is no point discussing this fact any further. I think all forum members appreciate the pre-Basel hints you feed out occasionally on this forum, and the possibility of there being additional complications for the Globemaster range certainly set several speculation neurons on overdrive馃榾

For the record I do not consider the official "Day-Date" to be a ground breaking complication invention from Rolex, but in aesthetics terms it does look better than just the abbreviated three capital letter day representation you see on several dials and definitely set a strong iconic design reference for Rolex that has been maintained until today. My personal taste limits my appreciation of annual calendars to old school styling you see in JLC, PP et al and even upcoming Montblanc, including a moonphase complication as part of the dial aesthetic.

From a functionality POV, I would value much more a decent GMT complication in the Globemaster, rather than an annual calendar, and I do think it would fit in nicely with the "Globemaster" name/theme, but then again I have no idea as to how Omega would work out the dial aesthetic...the bezel has already been taken up by the fluted design, so no space for the second time zone hour markers. A short inner GMT hand pointing to inner 24h markers, similar to the AT GMT might work on the pie-pan, but could also mess up the clean design of the dial.

A GMT would be nice, and as you wrote, fitting to the name. It could have a 24 hrs window, but that would clutter it a bit as well.
 
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Well clearly our experiences with the general male public are quite different.

In terms of Swatch group, they have no problems with brand positioning and holding back brands. They made a conscious decision to move Omega out of the top position in their lower tiers and renamed "Prestige" to "Luxury and Prestige" and then included Omega in that tier. It is still at the bottom of that group and I suspect Swatch will keep it there. It doesn't need to move up that ladder any more to compete with Rolex. Time will tell.

Longines has been moved up, which to me personally is a plus. It's good to see such a historic brand get some attention.

Cheers, Al

Al, I have already grovelled and grovelled in the above post, retracted on the Blancpain comments and crawled away limping and licking my wounds from the thrashing I have just received for my silly Swatch "haute horologie" brand statements. I will offer these as additional tokens of peace... ::facepalm1::::facepalm1::::facepalm1::::facepalm1::...my white flag is too bullet ridden to be of any use馃榾

My intuition/guesstimate is that Omega does need to extend their range upwards in terms of price point to compete with Rolex, but then again of course Swatch has all the statistical data and business analytical tools to determine the right moves to make...and as I have said before, I believe WIS forums are very Western biased...I personally do not have the slightest idea as to how watch brands are positioned in the Asian market, for example.
 
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My intuition/guesstimate is that Omega does need to extend their range upwards in terms of price point to compete with Rolex...

Sure they can increase their price point, add more complications, etc. and still be at the bottom of the luxury/prestige tier...that was what I was getting at.

Cheers, Al
 
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Sure they can increase their price point, add more complications, etc. and still be at the bottom of the luxury/prestige tier...that was what I was getting at.

Cheers, Al

Second neuron just fired up...I have finally understood...thank you for your patience.
 
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Well clearly our experiences with the general male public are quite different.
Missed this one during the first read...LOL...I don麓t know what your "experiences" are either...and I don麓t think I want to know. I was being ironic of course..."the general male public" cannot afford +US$15k luxury watches...so now the second neuron has fired up...here麓s another stab..."the general male luxury watch buying public". I will try to keep my next post on topic, promise.
 
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This ended up being a very interesting thread.

@Superdoc while I think you have too much constant stream of valuable information to have a "single" drop Mike moment I believe you can compensate by ending each paragraph you write with "Boom!"

GMT on the globe master would be great! +1

As Archer said Omega is well positioned already to compete with Rolex, of anything Onega is doing too much. Rolex is a great mid level brand, not a prestige brand IMO.
 
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This ended up being a very interesting thread.

@Superdoc while I think you have too much constant stream of valuable information to have a "single" drop Mike moment I believe you can compensate by ending each paragraph you write with "Boom!"

GMT on the globe master would be great! +1

As Archer said Omega is well positioned already to compete with Rolex, of anything Onega is doing too much. Rolex is a great mid level brand, not a prestige brand IMO.

Thanks Sergio on the GMT vote. I agree Omega is already positioned technically to compete with Rolex. I suppose based on the thread "Omega brand awareness as a luxury brand" although they need to do now is ramp up the marketing馃榾

I have suggested to Omega local events in Brazil for senior industry executives, to talk about Omega麓s innovation and Metas certification quality control procedures. Brazilians right now need to quickly learn to export and compete in the global market as the commodity cycle boom ends....it would be an interesting and relevant talk and also help reposition the brand in a local market where many still think Rolex is the only aspirational watch to have.馃槈 Sorry...went off topic again...although I suppose "Globe"master does have something to do with "Global" competition and would be a great watch to show off at such an event馃榾
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I suppose based on the thread "Omega brand awareness as a luxury brand" although they need to do now is ramp up the marketing馃榾

This is on point.

Cheers, Al
 
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@Riviera Paradise i travel a bit with work buisness class and read a lot of magazine,s at lounges and find there is more Blancpain advertising for dress watches and complications than the FF.

Can not say I can remember seeing a Breguet ad for a long while.

I do take notice of adds as last GQ or the like I read I flipped through after reading to count 19 full page watch adds

I know personally we have prescribed views on watch companies but surprising what people from other countries and walks of life have. Like Rolex in some countries subs sell by the bucket loads and others its date-just by the same bucket.

Funny in the work I do some times in the large vessel shipping world Ulysses is quiet well represented due to the nautical link. Most of these are mature Mariners that are at the top of their field.
Country wise I see a huge different in brand popularity 1-10 ladders.
You're from Darwin and you fly business class? Aren't you worried the neighbours might find out
 
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You're from Darwin and you fly business class? Aren't you worried the neighbours might find out

What are neighbours, ?馃槈

Only QANTAS lounge in the country you can wear thongs and singlets.馃憤
 
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What are neighbours, ?馃槈

Only QANTAS lounge in the country you can wear thongs and singlets.馃憤
Pictures pictures!!
 
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Are you wearing a Casio on the pic? I can't tell on the phone
 
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It's not me its my neiigbour,s flying to the mine site/ oil rig ....馃槣馃槣
 
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What are neighbours, ?馃槈

Only QANTAS lounge in the country you can wear thongs and singlets.馃憤

I also fly business both on "business" trips and "R&R" trips with my wife, when the kids stay home with grandparents.

For me footwear should not be an issue...good manners and politeness should be the vetting criteria. 馃憤

Examples: not putting your shoes on the lounge sofas/chairs, shouting loudly during your cellphone conversation so that the whole lounge can hear what business deal you are negotiating, making a mess in the nice marble furnished toilets (it amazes how healthy men can麓t hit the target even at low altitude and with zero turbulence).馃檨

I would prefer running into polite eco-adventure or arts types wearing sandals and bermudas than some of the loud mouthed VIP (Very Irritating Philistine) corporate brainwashed types wearing smart suits and polished leather shoes (and probably a Rolex or IWC - sorry couldn麓t resist that馃槈).
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BACK ON TOPIC!!

Today I visited the local Omega boutique to see the newly arrived Globemasters...and what can I say...I had wanted to see the white dial and grey/black strap (had not yet arrived)...but the blue dial with SS bracelet knocked me out...absolutely gorgeous...a wonderfully refined and coherent design.


I loved the the way the light played on the bevel and even the single constellation star on the dial "twinkles" in the light. Pictures really, really do not do justice to this watch at all (especially my extremely poor pictures as I was learning how to use a new cellphone purchased just two days ago).


I was really worried about the SS bracelet, as I intensely disliked my AT 15000 Gauss bracelet and had never used the SM300 MC bracelet either. I can report that the Globemaster bracelet is a significant upgrade over the AT with a much more solid feel, as well as being very nicely brushed to avoid "over blinging" the watch. It found that it nicely integrates with the case, although it is of course still a long, long way from an AP Royal Oak integrated bracelet.

I have read some criticisms about the hands...I found them to be perfectly aligned with design cues of the indices. Dauphine hands would spoil the overall design coherence of the dial. The watch felt very comfortable on the wrist, nice and flat and not at all thick.

The white dial with SS bracelet was too cold for me and the two tone gold on brown leather strap did not look good.


I took along my AT 15000 Gauss and Orbis Hour Vision, which is something I often do when looking at new watch models...I use some existing models from my collection to compare and see how the new watch sings to me within "collection context"...for example...would I choose the new watch over some of the others as part of my daily rotation...does the new watch generate redundancy in my collection i.e.fill a slot already occupied by another watch in the collection.

I suspected that the blue dial Globemaster might clash with the DeVille Orbis...I was completely wrong. The Orbis is "old school" looks and the Globemaster, despite its heritage design cues, oozes modern technological design, it looks even more modern than the AT 15000 Gauss!



I will wait until I return from my March New York trip (where I intend to do some serious watch tourism around 5th and Madison Avenue) as well as see what new goodies Basel 2016 will bring...but I have to say I was very much impressed with the blue dial SS variant...it has definitely entered my shortlist.馃憤
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