Found this in NY jewellery shop...advice please

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I thought the JLC was original too - the print on the logo looks to be in relief. I cant recall the prices - I think he said 1200 or 1400 each for them. But assume he would take a lower offer as he seems to have had the same stock for years....I have no idea on value for these, or age. I am guessing 1950s?
 
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I've had watches like this in my early collecting days. Now I know better to stay clear of stuff like this.