mzinski
·Which brings me to your point of hate of Steinhart being a “class thing” - doesn’t your argument also cut the opposite direction? Conspicuous consumption causes people to spend $600 on an “homage” Rolex so that it appears they have a Rolex, instead of spending their money on a new Zodiac Sea Wolf or any number of incredible but less “Rolex” options
I hope you don't mind if I latch on to the tangent you've presented as moments after I posted my response my mind went wild thinking about precisely this. I think this is a really interesting topic that goes beyond watches. The heart of it questions what defines our taste.
Do we (people) like Rolex because the design is good or do we like Rolex because the watch is valuable? I have a hard time answering this. I don't think it's a black or white answer. But from the perspective of design and consumption I think it's a really important question to consider.
Because the way you've framed your question, why do people want a watch that looks like another brand (if I may paraphrase), it seems you assume the answer to taste (beauty) is about value. I don't believe this is a truth. What we find beautiful is contextual (including value, familiarity, culture, personal, etc) but I'd go so far as to say it is intrinsic to objects crossing over context. Maybe to rephrase what I'm saying, beauty is intrinsic but context can influence how we see beauty.
This is all to say, maybe the Zodiac Sea Wolf is not a beautiful watch, maybe Rolex is a beautiful watch, and maybe people want a beautiful watch.


