For this model, you absolutely can score a sizeable discount. Dress / casual watches like the De Ville, Constellation, Globemasters, sell brand-new-in-box from grey sellers (with stamped warranty cards) for 20 - 40% off MSRP.
The # of AD's who are willing match that aren't plentiful as it was 5-10 years ago, but you'll find them after looking. I'm sure forum members in the UK can give you some suggestions. If you have a trip to the U.S, anytime in the near future, I can PM you a couple AD's who are willing to sell via the phone/online with sizeable discounts on a De Ville.
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