Explorer II - keeps going, and going, and going...

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Saw this battery display case in a local hardware store (Canadian Tire)... it’s definitely depicting an Explorer II. Guess the marketing dept searched for random watch pics on the net and found this image.

Spoiler: if anyone finds their Exp II needs a battery, you’re definitely doing it wrong!

 
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Oh shit. What's the window for eBay returns?
 
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Knowing Rolex, they'll probably take notice and sue aggressively for trademark infringement. Those guys are crazy litigious...