This is worth a read as it explaines things to the uninitiated.
http://www.chronocentric.com/watches/brands.shtml
Incidentally we considered using Haute Horlogerie in that forum title but didn't for two reasons:
1) New members might not get/understand the reference since the majority don't speak French and first time or novice watch collectors haven't heard the term before
2) High end was a more SEO friendly way of naming the topic
It hasn't been a problem at all to call it high end put o now has it? it ain't broke, don't fix it.
And it's still not a problem for everyone else except one. 馃檮
So do I. That makes my cellphone a watch health diagnostic device.
gatorcpa