Thankfully, I work for a company with a very down-to-earth culture that tends to eschew contemporary corporate speak. So down-to-earth that I wouldn't think of wearing a Rolex watch at work or for any occasion where colleagues would be present. It would be perceived as very pretentious. Our CEO, who heads a Fortune 500 company with 7,000+ employees, wears a beat-up, no-date Submariner (which I doubt is collectibly valuable) so it would be relatively easy for anyone to "out-watch" the boss. I was looking at some materials I brought back from a recent 3-day management retreat (held with the CEO at a hotel featuring $80/night rooms) and noted some of the key buzz-words that are used repeatedly: Safety. Integrity. Unity. Inclusiveness. (inclusiveness as a buzz-word could be seen as an attempt at Political Correctness, but in our company it simply means that everyone matters)
One bit of corporate speak that we do have a fondness for is "Vertical Integration", wherein a company tries to control the entire process of putting products in the customer's hands, from the production of raw materials, to manufacturing, marketing, and point-of-sale. Interestingly, Vertical Integration seems to be the holy grail of watch manufacturers like Rolex and Omega (think of Rolex's in-house gold foundry, for example).
