“Coming Soon” - New Omega teaser 2022

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There is no taper.View attachment 1381225

Since there's so much talking about taper / no taper on the green SMP, here my SMP bracelet measured right now. Unless there is major redesign of the bracelet (very unlikely), there is absolute NO taper.
 
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The two new gold Speedys are beautiful. I just got the Sedna Speedy last year and now I'm wondering if I would've picked differently if I waited until this year.

The green and gold does seem a bold new design. Haven't made up my mind yet. It works, but won't be under the radar when worn.

Still love the Sedna, both for the warm gold color and the deep black dial. That green is a nice, deep green. But wouldn't you miss the black dial?

Had a chance to compare it to a Rolex Rolsenar. Closer than I expected, but the Sedna (mine shown here) is a bit more copperish and warmer in person. Also half the cost of the Rolex.




Still, lot more choices now for a gold Speedy. That Panda is tempting.
 
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The green and gold does seem a bold new design. Haven't made up my mind yet. It works, but won't be under the radar when worn.

Still love the Sedna, both for the warm gold color and the deep black dial. That green is a nice, deep green. But wouldn't you miss the black dial?

Had a chance to compare it to a Rolex Rolsenar. Closer than I expected, but the Sedna (mine shown here) is a bit more copperish and warmer in person. Also half the cost of the Rolex.




Still, lot more choices now for a gold Speedy. That Panda is tempting.

Yea all good points. The green dial and bezel make it less versatile. The panda is nice, but I fear it'd be too flashy. The black rubber strap helps, but from afar I imagine the watch to just look like one big gold blob on the wrist.

I've always liked rose and white gold the most anyway. I was thinking of picking up the canopus 3861 later on. Even with these two new choices, I think I'd still go with the canopus as my next one (whenever that may be).
 
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Everything released so far.. even the naming... O-MEGASTEEL.
I'm crying.
 
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Everything released so far.. even the naming... O-MEGASTEEL.
I'm crying.

You don't have to buy any of it. 👍

O-MEGASTEEL is too funny.
 
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O-MEGASTEEL is probably the only thing i actually hate about today's announcements lol.

What the heck was their marketing department thinking??
 
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You don't have to buy any of it. 👍

O-MEGASTEEL is too funny.
Hah, but I wanted a new model this year!!!
 
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I've seen a few comments from people that were a bit dissapointed. I think with watch announcements most are a bit underwhelming but I think omega are definitely moving in the right direction and i'm really happy with the new releases!

- It looks like they've taken inspiration from Rolex which I think is one of the big selling points of omega. They've introduced watches that are an alternative to rolex but are technically superior, marginally cheaper and dont have the negative connotations associated with Rolex . The only thig that Rolex still has on omega is I still think rolex sports watches look better but hopefully with time omega will get there!

- I love that they're adding the flatlink bracelet to more watches as for me its the best looking bracelet that they offer (and again their only real competitor to an oyster bracelet). Fingers crossed in the coming years they update the SMP 300m bracelet with a flatlink as i'd buy one in a heartbeat!

- I really like the 1957 editions improvement but the display caseback is a bit pointless!

- Diver 300m green is a cool idea that expands the 300m line without diluting it with niche/ugly alternatives.

- Planet Ocean is a cool novelty that shows omega's technical superiority.

There is probably something from every omega watch that I would change to make it better. However I can see why they dont make all the obvous changes at the same time. If omega did this all in one go it may destroy the brand overnight; all your favourite old watches would look a bit shit and as a result would probably lose a lot of value, then nobodies happy!
 
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Everything released so far.. even the naming... O-MEGASTEEL.
I'm crying.
O-MEGASTEEL is probably the only thing i actually hate about today's announcements lol.

What the heck was their marketing department thinking??

They really should've just used the 'Ouranos' trademark from when they made the original Ploprofs. It's the same thing.
 
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O-MEGASTEEL is probably the only thing i actually hate about today's announcements lol.

What the heck was their marketing department thinking??

How the person that came up with that wasn't fired (or worse) on the spot is a mystery to me. Maybe it was Aeschlimann himself, and everyone was too afraid to say what they were thinking.
 
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"Nailed it" - that's a pretty sick burn, for those who spend too much time watching Netflix. I don't get what Omega is doing here. Did they think no-one would notice? Great watches, lousy product planning/marketing.
 
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Wow. I mean Omega was literally one teal Aqua Terra away from completely jumping the shark. To call these releases an exceptional letdown is an understatement. Of all the amazing things they could’ve released, they just said “Rolex did X, so let’s just do X-Adjacent”. Omega is so much better than this. I’m getting tired of justifying why the Aqua Terra doesn’t have an adjustable clasp, why there is no taper for the SMP300, and why the PO is 16.3mm thick. Maybe Omega honestly is losing its touch on the design front. They’re absolutely crushing the game in technical advancements, but man oh man, and I say this with immense love for the brand, they just cannot seem to get a hit design-wise without first taking 50 strikes right over the plate.
 
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Omega knows exactly what they're doing, even if it doesn't jive with some of you personally. For instance, the non-tapering SMP bracelet is hugely iconic for that line. Why the hell would they change it? It's awesome. The PO is a large, thick watch, that's intentional. They aren't losing touch and they aren't losing sales, either. They have a market and they know it well.

Hope that doesn't sound negative lol. But the posts declaring that Omega is out of their minds and losing touch, because of a few new watches just released today, are making me laugh a bit!

Omega is not losing touch on the design front. By the way, I'm not personally interested in any of the watches they've released today.

😀
 
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Omega knows exactly what they're doing, even if it doesn't jive with some of you personally. For instance, the non-tapering SMP bracelet is hugely iconic for that line. Why the hell would they change it? It's awesome. The PO is a large, thick watch, that's intentional. They aren't losing touch and they aren't losing sales, either. They have a market and they know it well.

Hope that doesn't sound negative lol. But the posts declaring that Omega is out of their minds and losing touch, because of a few new watches just released today, are making me laugh a bit!

Omega is not losing touch on the design front. By the way, I'm not personally interested in any of the watches they've released today.

😀

You’re right, they haven’t “lost touch”, I think I articulated my point poorly. Omega will continue to crush it in sales and will continue to be a powerhouse watch maker. So it’s not that there isn’t a market for what was released today, it’s just there seems to be a much bigger market for a slightly thinner PO (maybe 14.5-15mm), a GMT, and certainly on the fly adjustment for models that don’t currently have it. That being said, I recognize that my opinions aren’t universal. My frustration comes from a place of love for the brand because I want to see them dominate. Cheers!
 
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A diver without the HE valve

👍👍👍👍👍👍

In a way it now makes the presence of a He valve altogether redundant for a well designed watch👎
It's good in that there's one less entry point for moisture so it's functionally superior👍

A little less water resistance and thinner may have made the UD sufficiently superior to other offerings in this class.
Interesting none the less😀
 
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In a way it now makes the presence of a He valve altogether redundant for a well designed watch👎
It's good in that there's one less entry point for moisture so it's functionally superior👍

A little less water resistance and thinner may have made the UD sufficiently superior to other offerings in this class.
Interesting none the less😀

100%

Halve the water resistance and shave off a few mills and the watch would appeal to so many more.
 
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So essentially the conversation between Omega and its customers went something like this:

"Hey Omega, most people are incredibly interested in a 40-42mm diver and gmt with tapered bracelet thats about 12-13mm thick. We'd also love a thinner planet ocean. And since y'all love to do re-issues, a modern 166.024 or 165.024 would be amazing. Even just adding a quick on the fly adjustment system to the Aqua Terra bracelet would be great because its incredibly useful. Thanks!"

"Ok so just to make sure we got this right, you all want a 45mm x 18mm diver thats essentially redundant because we already have 18mm thick dive watches, no gmt, definitely no 166.024 because why on earth would we ever reissue a perfect dive watch that would fly off the shelves as a direct competitor to Rolex, and some aqua terra colors no one asked for?"

"Well, no we were actu-"

"We're also sending out a speedmaster very few people can afford because it's all gold. You can look at it, but 99% of you can't buy it."

"Yeah ok thats nice and all but if we could get back to the GMT conversa-"

"The aqua terra colors include an orange-yellow that essentially looks like if a robotic baby ate a peach it was allergic to and threw it up all over the place"

"Ok thanks I guess I'll just stick to using this money to remodel my kitchen this year."

"Sounds good, don't forget to stop by for this year's August releases where we'll be announcing our new Globemaster that still has no quick adjust clasp!"

This is the opinion of a few watch enthusiasts, it likely doesn't represent the vast majority of consumers that Omega/Swatch is marketing the Ultra Deep too. I for one love the Ultra Deep Titanium and the size doesn't bother me, because I have a Rolex DSSD 126660, which is a great "big" watch too.
 
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You’re right, they haven’t “lost touch”, I think I articulated my point poorly. Omega will continue to crush it in sales and will continue to be a powerhouse watch maker. So it’s not that there isn’t a market for what was released today, it’s just there seems to be a much bigger market for a slightly thinner PO (maybe 14.5-15mm), a GMT, and certainly on the fly adjustment for models that don’t currently have it. That being said, I recognize that my opinions aren’t universal. My frustration comes from a place of love for the brand because I want to see them dominate. Cheers!

How do you know that there is a bigger market? Panerai watches range from 40 mm to 47.5 mm and seem to being doing just fine, because there is still a sizeable amount of consumers that like big watches.