Well, I appreciate you adding to the collective understanding of it here, so thanks.
Having said that, the original 321 movement was designed without the aid of scanners, and with very much analogue measuring equipment. So if there is a benefit to this technology for a watch, the benefit isn't accuracy of the drawings, or of the final parts - it's a productivity gain for the engineering department.
So I question why is it specifically talked about in the marketing materials, and where does this sort of talk about time saving engineering methods start and end? For example, in addition to the scanning they did, why didn't they specify that the design work was done in 3D CAD, rather than drawn by hand on drafting boards (where my engineering career started out)?
Why does the customer need to know this information, and what value does it add?
I struggle to come up with anything other than value in marketing, because it sounds "cool"...
Cheers, Al
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