"Bear" on bracelet clasp - what does it mean?

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Thanks! And there I was googling "Bear on watch bracelet" which gave me a wholly different set of results! ::facepalm1::

 
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I just got the Shellman-Habring2 Chrono-Felix which comes with a bracelet.

On one side of the clasp, it says 'Bear'... I'm just wondering what that means? Thanks in advance for your help!
Nice watch! Thanks for including the link. I will not look up the price. Looks expensive.
 
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Nice watch! Thanks for including the link. I will not look up the price. Looks expensive.
wait for the bear-stearns edition 😲
 
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Nice watch! Thanks for including the link. I will not look up the price. Looks expensive.
Yeah unfortunately it does come at a premium to the regular Chrono-Felix but the dial and the stepped bezel and bracelet are different from the regular version and look fantastic.

I was lucky enough to pick it up in Tokyo when I was there. It wore very well!