Ooops! I must have been multi-tasking doing research for the WRUD forum. Here is the link
https://www.sgrolexclub.com/forum/t...-the-rolex-watch-company-the-humble-beginning After its association with Abercrombie & Fitch, Rolex entered a similar agreement with Zell Brothers, a high end jewelry store/chain based in Portland, Oregon. These watches were marketed under the name "Turtle Timer". I recently acquired a Zell Brothers Turtle de Luxe thinking it might have been one of these Rolex collaborations. It turned out to be a later model manufactured by Movado. I posted photos of the watch and some background last night on the "Arrivals, What Did You Buy Recently" forum.
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