The problem is that most people who proclaim to like beer, don't actually enjoy the flavour of hops or malt. That doesn't leave much behind, and reflects the sort of beverages they drink A good mate of mine (Australian) who generally enjoys the piss-weak Australian beers, is currently in Canada drinking up all the Michelob Ultra he can find.
Recipe for Michelob Ultra success: Mix one part real beer, 8 parts water. Filter. Advertise the hell out of it. Serve to unwitting public.
From a barmaid in Klamath Falls, OR: "What do making love in a canoe and Coors Light (or insert any other 'beer' name here) have in common? They're both effing near water."