WRUW Today?

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A nice overpriced watch that lasts a lifetime.
True, but little consolation if something takes me out tomorrow, but I guess that will be at the bottom of my list of concerns.
 
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My Rolex Air-King-Date came to me in 1976. The hang tag at the time sounded expensive compared to Bulova and Seiko. The MSRP then was $215.00! The watch is still with me and performs beautifully. Current MSRP for a Rolex Air-King-Date? 40 times more, or thereabouts. A cheap watch doesn’t always carry a low MSRP!
 
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My Rolex Air-King-Date came to me in 1976. The hang tag at the time sounded expensive compared to Bulova and Seiko. The MSRP then was $215.00!
In 1976, the minimum wage was about 2 per hour. It took 107 hours to earn an Air King.

In 2025, the minimum wage is about 14 per hour in several US states, or 17 per hour Federal Canada. At $7750 USD and $14 per hour, it takes 553 hours to earn an Air King.

An Air King costs a little more than 5 times as much today than in 1976. (But of course we can't just walk in and buy a watch at retail.)

Let's say the manufacturing quality is better, which would account for some of the extra cost. Most of the increase is likely brand equity. Still, the watch is only 5 times as expensive.
 
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A nice overpriced watch that lasts a lifetime.
I've got Hamilton's from the 50's that are still running great and cost about $450. Lots of watches last a lifetime.
 
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Now for something a little different.