From their website: "Specially hand-coopered octave or quarter casks for a hugely increased surface area to volume ratio. These tiny 64l vessels result in the liquid yielding maximum richness and depth plus an alluring 100% natural red amber colour." It's kind of weird they do not advertise the natural color on the label.
Generally, around the world, what is on the label is the only thing that matters. What companies say about their product on websites or advertising is a little looser. However, even looking at the label changes because different countries have different labeling requirements. The same bottle of product containing coloring destined for the US would not disclose e150, where the label for that bottle going to Germany would disclose it. The e150 is in both, but the bottler will prepare specific labels for each market.
Natural color 12yo from my cabinet. Pretty dark.
Small, wet casks can have a huge impact. And not all E150 dosed whiskies sold in Germany state "coloring added" on the label. Source: I have bought many such bottles from Germany.
After talking about Scotch I started to crave rum 😁 Independent bottlings of rum can be very nice. I would recommend all scotch drinkers to try them out. For example Diamond, Foursquare and Hampden are worth picking up. These used to be very cheap a few years back but premiumization is kicking in hard. And let's not start talking about additives in rum - those are some murky waters 😁
