I like JLC (best value for the dollar frankly), RGM (for the sheer force of will and vision it has taken to get their business established in the USA and for some their unique designs), VC & AL&S (because they are just perfect), Rolex (Respect for their brand stewardship and quality), Victorinox (who don't try to be something they are not) and Seiko (Also great value for money and their GS/Credor initiative). Vintage: UG, Gallet, Angelus, Doxa....