What would you consider a fair response?

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1) a polish/refinishing sufficient, since the watch is now back to specification?
2) a goodwill gesture to be a normal and appropriate response?
3) a case replacement to be more appropriate given the circumstances?
4) or even a replacement of the entire watch, considering the level and value of the piece?
#1 was required. Which they did.

#2 would have been nice--from the boutique, for damaging the lugs. If I was the OB manager I would have offered you a strap of your choice as a make good. Yes, they took care of the problem with #1, but it's not ideal any time a case is refinished. And you were denied the use of your watch while it was being refinished. I would liken this to a restaurant getting you order wrong, then bringing out the correct meal you ordered 20 minutes after everyone else got their meal. Offering a free dessert or a coupon for a free appetizer the next time you visited the restaurant would be nice. That said, legally they were not required to do this.

#3 is not reasonable.

#4 is not reasonable.

That's my opinion anyway.
 
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The work was done properly and, visually, the watch looks fine. However, I can't help feeling that I now have a watch that has been “worked on”, rather than the untouched new watch I originally purchased. Even though the scratch was properly removed, the case had to be refinished, which inevitably means that some material was removed. This is something that genuinely bothers me, particularly on a watch that was purchased new and where all of these issues have, unfortunately, resulted from Omega's own interventions or handling rather than from anything I have done.

This would not bother me to the point of wanting to sell the watch. If it visually looked the same, I would put it out of my mind.

But, if you can't get past it you really should sell the watch.
 
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I do take exception with the one comment above characterizing Omegas priced at 10k plus as "just watches." I can point you to some amazingly solid watches that keep great time, auto winders, beautiful cases, dials, etc for less than 100 bucks. Or you can get one like the Orient Kamasu I just picked up to actually get wet. 250 bucks, rock solid and attractive. We all pay for the name, to some extent, with all high end watches. I know this is an old, tired discussion, and I don't want to have it. It's the same as Tiffany stamping their name and .925 into a plain piece of silver and quadrupling the price. I've done it a few times for my wife. I'm sure others have. And I pay too much for most watches, too.
 
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With all that noted, I fear a certain Canadian has lost patience with this thread and may begin hurling poutine at any moment.😉
 
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I understand the desire to want a new watch to be perfect. It’s not irrational. But it is unrealistic: I guarantee you Omega has never produced a perfect watch. (Neither has Patek, for that matter.) It all just comes down to where on the continuum between barely to deeply imperfect your watch falls, and what your personal tolerance for imperfection is.

By having the watch operated on, you’re presumably trying to move it in one direction on that continuum but risk moving it the other way instead. …I’d suggest that the thing that needs to move sometimes is, you know, you.
This is really good advice.
 
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I'm going to weigh in on this, because, why not? Surface level, superficial scratches from a strap change or fitting a bracelet do not affect the watch at all. A 10 second polish removes them and it removes almost no material from the watch. When you wear the watch you won't even notice it.
 
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I would be satisfied with repairs under warranty. It's annoying, but things occasionally happen and that's what warranties are for. You just had bad luck. If you want to see what you can pry out of the AD's hands for "goodwill", that's up to you.
 
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I would be satisfied with repairs under warranty. It's annoying, but things occasionally happen and that's what warranties are for. You just had bad luck. If you want to see what you can pry out of the AD's hands for "goodwill", that's up to you.
At which point a further opportunity for disagreement/unhappiness arises: our OP has one point of view, his own measure of goodwill/redress: by now the AD is guaranteed to have a different measure.

Oh look... here comes deadlock. Again.
 
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I'm going to weigh in on this, because, why not? Surface level, superficial scratches from a strap change or fitting a bracelet do not affect the watch at all. A 10 second polish removes them and it removes almost no material from the watch. When you wear the watch you won't even notice it.
This is true. Yesterday I took delivery of a pre-owned COSC rate watch with titanium case and bracelet and though the vendor's honest photo of the bracelet clasp had me thinking "disappointing but let's not be deterred". 15 minutes of gentle polishing later and I have a clasp which looks pretty good.
 
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Sorry, I wear my watches scratches will happen. I put a decent on the cyrstal of my 2531 a few weeks ago. It happens, and if I bought a new watch and the dealer scratched it and then it was fixed to were I could not tell. I would go on with life, as I will probably scratch it anyways.
 
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#1 was required. Which they did.

#2 would have been nice--from the boutique, for damaging the lugs. If I was the OB manager I would have offered you a strap of your choice as a make good. Yes, they took care of the problem with #1, but it's not ideal any time a case is refinished. And you were denied the use of your watch while it was being refinished. I would liken this to a restaurant getting you order wrong, then bringing out the correct meal you ordered 20 minutes after everyone else got their meal. Offering a free dessert or a coupon for a free appetizer the next time you visited the restaurant would be nice. That said, legally they were not required to do this.

#3 is not reasonable.

#4 is not reasonable.

That's my opinion anyway.
I have a white gold Speedy moonphase which Omega scratched during service. Instead of talking to me they polished it and almost took the serial off the lug. new case ensued… So #3 can be reasonable and done by them.
 
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The only warranty issue on the OP's watch was the misaligned earth disc on the back. The dial replacement was a goodwill gesture by Omega for those that weren't happy with how Snoopy looked, a purely cosmetic issue. And the mess up by the boutique during a bracelet install making a repolish necessary was another goodwill gesture, not a real warranty item since Omega doesn't warrant 'wear and tear' of a watch. All in all the OP did ok, he's got a watch that looks good and functions to spec. Wear it and enjoy it, don't let the slightly bumpy journey spoil your time with the watch.
 
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I was lucky, the OB manager put the bracelet on my Snoopy, and it's perfect. Exactly why I will not do strap changes myself, too much risk of scratches on the lugs.
 
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I was lucky, the OB manager put the bracelet on my Snoopy, and it's perfect. Exactly why I will not do strap changes myself, too much risk of scratches on the lugs.
That's no guarantee: in my case the IWC boutique manager got involved as well, and they still scratched up several lugs.
 
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I know that quick-release straps/bracelets are frowned upon here, but it's stories like these that make one wish that they were at least an option.
 
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Personally, I’d consider a proper case replacement or a meaningful goodwill gesture to be a reasonable response, rather than simply treating the refinishing as the end of the matter.
 
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I know that quick-release straps/bracelets are frowned upon here, but it's stories like these that make one wish that they were at least an option.
Yep, Omega uses old fashioned springbars for bracelet/strap attachment (and different sizes for each!) plus tiny screws for link sizing. Contrast with a Cartier Santos, you can change bracelet/straps using a push piece, and links can be removed using a fingernail or toothpick to push a button on a link, no other tools required. An owner can change straps or adjust links easily by himself. They are at a similar price point and quality level, but Richemont is way ahead of the Swatch Group in looking at customer convenience. And there is nothing wrong with quick release springbars, they are widely used in the industry.
Edited:
 
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Yep, Omega uses old fashioned springbars for bracelet/strap attachment (and different sizes for each!) plus tiny screws for link sizing. Contrast with a Cartier Santos, you can change bracelet/straps using a push piece, and links can be removed using a fingernail or toothpick to push a button on a link, no other tools required. An owner can change straps or adjust links easily by himself. They are at a similar price point and quality level, but Richemont is way ahead of the Swatch Group in looking at customer convenience. And there is nothing wrong with quick release springbars, they are widely used in the industry.
Longines (a Swatch Group brand) has a really nice quick release for many of their bracelets.
 
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Patek, Vacheron, IWC… the list goes on when it comes to respected brands that use quick release systems on at least some if not many/most of their watches. Omega and Rolex have some aversion to this. Maybe they think it cheapens the watch somehow or maybe it’s insecurity about customers making mods the brand doesn’t like. Or it’s just because they don’t want to spend the money on a qr system. It’s too bad.