What’s happening on March 26th then?

savka · Apr 3, 2022

pumpernikiel
I just came back to this thread today after a week away from it and also a week later from the launch od moonswatch. In the meantime we are also exposed to watches and wonders 2022. Taking it all into account and observing now how this thread is developing I am starting to think that the hype of moonswatch is actually wearing off - hence the side discussions on sustainability, etc. You agree or vice versea? Side discussions are actually showing the opposite?

Hype was invariably going to wear off and I'm sure we're seeing some of that as the visceral reactions that many of us had in the early days subside. I think it's fair to say that reactions to the MoonSwatch were never really about the product, but rather what it represents. That's what I've primarily seen in the responses here and in other threads.

Having said that, the fact that the MoonSwatch has sparked such conversation on topics as diverse as sustainability, industry practices, marketing, generational divides, etc. is a great mark of success, IMO. Watches and Wonders, on the other hand, felt pretty stale in comparison (again, my opinion). So, the hype can wear off, that's fine (and probably good), but I think the impact is here to stay.

cvalue13 · Apr 3, 2022

Can only break the internet for so long.

They’re still trading alright, and an online sale would spark a second act

Jayrock26v2 · Apr 4, 2022

patiently waiting for April 8th to see if the rumours are true

Craigtw · Apr 4, 2022

Jayrock26v2
patiently waiting for April 8th to see if the rumours are true

Why, what is the rumour?

Jayrock26v2 · Apr 4, 2022

C Craigtw
Why, what is the rumour?

apparently that's what some people are saying is the date they'll be released online for sale... but who really knows. heard others say they aren't going to be offering it online at all anymore but I don't think that's true

eelpie · Apr 4, 2022

Jayrock26v2
patiently waiting for April 8th to see if the rumours are true

Every day they delay, the more people will lose interest.

Swatch could turn a promotional coup into an utter disaster by being unprepared for the scope of the roll-out and then failing to provide product until interest has irreparably waned.

At first I wanted Moon and Nettuno, but now the former is out, and the latter is in doubt.

Strike while the iron is hot indeed . . .

JwRosenthal · Apr 4, 2022

Wait,

eelpie
Every day they delay, the more people will lose interest.

Swatch could turn a promotional coup into an utter disaster by being unprepared for the scope of the roll-out and then failing to provide product until interest has irreparably waned.

At first I wanted Moon and Nettuno, but now the former is out, and the latter is in doubt.

Strike while the iron is hot indeed . . .

Yup. A week ago I was willing to drive to King of Prussia or even Virginia (if that store carried them). Now- I want it to my door, with free shipping…or….oh look, Hanes underwear is on sale at Kohl’s!

savka · Apr 4, 2022

eelpie
Every day they delay, the more people will lose interest.

Swatch could turn a promotional coup into an utter disaster by being unprepared for the scope of the roll-out and then failing to provide product until interest has irreparably waned.

At first I wanted Moon and Nettuno, but now the former is out, and the latter is in doubt.

Strike while the iron is hot indeed . . .

Unless this was the goal all along…

eelpie · Apr 4, 2022

savka
Unless this was the goal all along…

Well, if their goal was to create interest and a desire to buy, only to fail to provide product and in the doing irritate buyers, they seem to have succeeded admirably.

I’ve accepted I’ll never be allowed to buy the Rolex Oyster Perpetual 41 at retail, and now I’ve decided Swatch Group have erred grievously. Not only am I fed up with the whole MoonSwatch debacle, but I also won’t be buying the other watch I’ve been considering, the Tissot Gentleman Powermatic 80 Silicium which, as it turns out, is also a Swatch Group product.

A few weeks ago I found a vintage (pre-Swatch Group) Longines 14K tank in a long-ignored box, so I’ll apply the money I would’ve spent on the MoonSwatch to the service of the much more valuable gold Longines.

I am too old, and I have too many watches, to get faffed about by a company that cannot deliver what they promise.

savka · Apr 4, 2022

eelpie
Well, if their goal was to create interest and a desire to buy, only to fail to provide product and in the doing irritate buyers, they seem to have succeeded admirably.

I’ve accepted I’ll never be allowed to buy the Rolex Oyster Perpetual 41 at retail, and now I’ve decided Swatch Group have erred grievously. Not only am I fed up with the whole MoonSwatch debacle, but I also won’t be buying the other watch I’ve been considering, the Tissot Gentleman Powermatic 80 Silicium which, as it turns out, is also a Swatch Group product.

A few weeks ago I found a vintage (pre-Swatch Group) Longines 14K tank in a long-ignored box, so I’ll apply the money I would’ve spent on the MoonSwatch to the service of the much more valuable gold Longines.

I am too old, and I have too many watches, to get faffed about by a company that cannot deliver what they promise.

That Longines sounds great! Congrats on the find!

eelpie · Apr 4, 2022

Here are a few of the Omegas I’ve accumulated / amassed . . .

And here’s the Longines . . .

Of the bunch I wear the Seamaster GMT most frequently.

Scooterino36 · Apr 4, 2022

eelpie
Well, if their goal was to create interest and a desire to buy, only to fail to provide product and in the doing irritate buyers, they seem to have succeeded admirably.

I’ve accepted I’ll never be allowed to buy the Rolex Oyster Perpetual 41 at retail, and now I’ve decided Swatch Group have erred grievously. Not only am I fed up with the whole MoonSwatch debacle, but I also won’t be buying the other watch I’ve been considering, the Tissot Gentleman Powermatic 80 Silicium which, as it turns out, is also a Swatch Group product.

A few weeks ago I found a vintage (pre-Swatch Group) Longines 14K tank in a long-ignored box, so I’ll apply the money I would’ve spent on the MoonSwatch to the service of the much more valuable gold Longines.

I am too old, and I have too many watches, to get faffed about by a company that cannot deliver what they promise.

Are you really this hot and bothered about a $200 watch that you are really going to boycott Swatch group brands?

Let's all take a deep breath here, this is still a hobby after all. Tissot Gentleman is a nice watch, btw. Just buy it if you like it. 😉

eelpie · Apr 4, 2022

Scooterino36
Are you really this hot and bothered about a $200 watch that you are really going to boycott Swatch group brands?

Let's all take a deep breath here, this is still a hobby after all. Tissot Gentleman is a nice watch, btw. Just buy it if you like it. 😉

I’m not hot and bothered, but I do feel ill-used.

Watches provide me with entertainment, amusement if you will.

Buying the MoonSwatch was like going out for pizza. I had decided on the product and the vendor. Had I gone to a pizzeria and ordered food, a lengthy delay would’ve taken the fun out of the experience; not being served at all would’ve engendered frustration and disappointment. It would’ve likely curtailed any future dealing with that particular establishment.

As with restaurants, there are too many watches and watch companies around to to accept the sort of nonsense I’ve seen from Swatch Group the last couple of weeks.

The moment has passed.

Scooterino36 · Apr 4, 2022

eelpie
I’m not hot and bothered, but I do feel ill-used.

Watches provide me with entertainment, amusement if you will.

Buying the MoonSwatch was like going out for pizza. I had decided on the product and the vendor. Had I gone to a pizzeria and ordered food, a lengthy delay would’ve taken the fun out of the experience; not being served at all would’ve engendered frustration and disappointment. It would’ve likely curtailed any future dealing with that particular establishment.

As with restaurants, there are too many watches and watch companies around to to accept the sort of nonsense I’ve seen from Swatch Group the last couple of weeks.

The moment has passed.

It's more akin to saying you will not buy the Doritos you wanted, simply to protest Pepsi for some hype release you couldn't get your hands on.

But it's your perogitive to feel slighted or ill-used. If boycotting Tissot makes you feel better, have at it. I'm just merely suggesting to lighten up a bit.

Archer · Apr 4, 2022

eelpie
I’m not hot and bothered, but I do feel ill-used.

Watches provide me with entertainment, amusement if you will.

Buying the MoonSwatch was like going out for pizza. I had decided on the product and the vendor. Had I gone to a pizzeria and ordered food, a lengthy delay would’ve taken the fun out of the experience; not being served at all would’ve engendered frustration and disappointment. It would’ve likely curtailed any future dealing with that particular establishment.

As with restaurants, there are too many watches and watch companies around to to accept the sort of nonsense I’ve seen from Swatch Group the last couple of weeks.

The moment has passed.

You don't even know yet that you won't be able to get one...you have decided that this is going to be the outcome.

pumpernikiel · Apr 4, 2022

savka
Hype was invariably going to wear off and I'm sure we're seeing some of that as the visceral reactions that many of us had in the early days subside. I think it's fair to say that reactions to the MoonSwatch were never really about the product, but rather what it represents. That's what I've primarily seen in the responses here and in other threads.

Having said that, the fact that the MoonSwatch has sparked such conversation on topics as diverse as sustainability, industry practices, marketing, generational divides, etc. is a great mark of success, IMO. Watches and Wonders, on the other hand, felt pretty stale in comparison (again, my opinion). So, the hype can wear off, that's fine (and probably good), but I think the impact is here to stay.

Point taken on the new (or side) conversation topics being already mark of success. It would be fantastic if sustainability topic stayed for good - however I also think that it will not stick unless there are some serious bucks to be made from it for the manufacturers. Probably the more of us, consumers, turn our heads and wallets towards sustainability, the better for this trend. However most companies need to feel the urge and direction there. Otherwise it is pretty empty slogan.

savka · Apr 4, 2022

pumpernikiel
Point taken on the new (or side) conversation topics being already mark of success. It would be fantastic if sustainability topic stayed for good - however I also think that it will not stick unless there are some serious bucks to be made from it for the manufacturers. Probably the more of us, consumers, turn our heads and wallets towards sustainability, the better for this trend. However most companies need to feel the urge and direction there. Otherwise it is pretty empty slogan.

Agreed! Perhaps the most sustainable practice we can all engage in is to focus on vintage pieces and eschew the new...

eelpie · Apr 4, 2022

Scooterino36
It's more akin to saying you will not buy the Doritos you wanted, simply to protest Pepsi for some hype release you couldn't get your hands on.

But it's your perogitive to feel slighted or ill-used. If boycotting Tissot makes you feel better, have at it. I'm just merely suggesting to lighten up a bit.

I fear you fail to appreciate the importance of pizza in my life . . .

By the way, when I miss out on a watch in an auction, estate sale or antique fair I always take solace in the knowledge that I do have another watch.

eelpie · Apr 4, 2022

Archer
You don't even know yet that you won't be able to get one...you have decided that this is going to be the outcome.

Al, the interest for me has ebbed to the point of indifference.

A very wise man once told me women (and this applies to watches) are like street cars.

Another one will be along in five minutes . . .

cvalue13 · Apr 4, 2022

How Omega and Swatch used industry marketing techniques to hype the MoonSwatch

“Among the top things that infuriate watch aficionados: replicas, fashion timepieces and battery-powered movements.

And yet, the $260 Swatch homage to the Omega Speedmaster that debuted a week ago and caused shopping pandemonium checks all three of those snob boxes, making the collaboration an even more remarkable hit….

The buzziest and arguably most successful Swiss watch release in decades borrowed marketing and promotional techniques that — while novel to the staid world of Swiss watches — are well worn in the sneaker and fashion sectors.

So-called hype collaboration drops are old-hat for brands including Nike, Adidas and Supreme that have teamed with high-end fashion houses ranging from Prada to Burberry to Balenciaga for collaborations that drive consumer buzz and create long lines at stores or traffic online when they land.

Both sides stand to gain: affordable brands receive a sprinkling of high-fashion stardust, while the expensive partners get to broaden and often rejuvenate their customer base.

“This was a massive watch release that in many ways taps into the same currents and the same release tactics as traditional street wear and sneakers,” said Jesse Einhorn, an economist at online auction and trading platform StockX, which brings together buyers and sellers of shoes, street wear and watches in the secondary market.

“This is an intentional strategy by brands. With the Omega Swatch it’s rare that you see a watch release so thoroughly penetrate the discourse.”

What’s happening on March 26th then?

savka

cvalue13

Jayrock26v2

Craigtw

Jayrock26v2

eelpie

JwRosenthal

savka

eelpie

savka

eelpie

Scooterino36

eelpie

Scooterino36

Archer

pumpernikiel

savka

eelpie

eelpie

cvalue13

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Omega smartening up on March 26th?