kelsey
·Seems ironic in a troubling way that this is your reaction, as clearly both Swatch and Omega intend this to be an environmentally-conscious alternative to the millions of *actual* (petrochemical) plastic watches that are made by Swatch.
On second thought, seems sort of strange to condemn Swatch for making “bioceramic” MoonSwatch in particular, when meanwhile for decades Swatch has done nothing but make (petrochem) plastic watches?
Based on your expertise as an environmental scientist, there something about “bioceramic” that is worse than the typical plastics they’ve produced for decades?
Bio ceramic is broad term, been used for years in medical and dental etc
In swatch form it’s likely to turn recyclable plastic into future landfill.
Bright side of luxury watches your speedmaster’s unlikely to be landfill in the next 50 years (hell even the boxes are mostly kept nowadays), how many of the swatches won’t be landfill in the next 50 years? 5 years?
Not saying that lots of landfill or environmental damage isn’t done by manufacturing of all of the above but that’s a whole nother rabbit hole.