Until this week, I never realized that some Speedmaster aficionados took themselves so seriously. People ... it's just an ordinary watch. If you bought it because you thought it was a status symbol, you were mistaken.
I’ve had critical posts re this Moonswatch deleted yes.
I’m also talking members politeness to each re difference of opinion.
(including the forum
owner)
It has for me as modern speedmaster collector
No, you flew into the “MoonSwatch Pictures Only Thread” to interrupt and exclaim they were sh*t, which is sort of like sh*tting in the pool. That’s not what that thread is for, it’s what *this* thread is for.
See above.
There’s no such thing.
Lots of stuff to buy out there
sure?
4 cocktails in, I barely had to think back on whether your posts seemed steeped in “status loss” regret. Quick review confirms!
Just own it! Much better look.
The second point I want to make is that Rolex’s decision to squeeze supply is moronic.
“Tech Founder” here to tell the #1 Swiss watch company with 28% market share (~3X that of pOmega) how upsidedown their business model is
So, you’re missing the point? The point here is that they could be 50% of a bigger market.
Sure, man!
Every successful luxury apparel company of the past 15 years should hire you to double profits right away!
Please re-read what I wrote above about businesses being hits-driven. There's a sign at the entrance of Apple's campus. This is it.
Swatch will need to sell as many of these hits MoonSwatches as the market will take and then follow what Steve said on the plaque.
I really don't understand why some people think that a mass-produced product is somehow incapable of being mass-produced? Swatch and Rolex are both mass-produced products. The only reason they can't meet demand is that they don't want to. In the case of Rolex, they've been reducing production since 2015. They can continue to do so because they still have plenty of demand. In the case of Swatch, they can not since the Swatch brand is seeing declines in demand due to the disinterest in the lower end of the Swiss watch market. What this means is that they will need to sell many, many watches in order to stay in business. They can use revenues from the rest of the Swatch Group to cover declines in the Swatch brand, but that's only a short-term solution. Like most businesses, Swatch is hits driven. These are not essential items that people must have so they must keep interest alive by creating products that people want.
The second point I want to make is that Rolex’s decision to squeeze supply is moronic. They should actually mimic the gold standard in a mass-produced product, namely Apple. Remember when people waited in long lines for the iPhone? Their answer wasn’t to play stupid games and create fewer iPhones. The correct answer is to produce as many as the customer is willing to buy. They became one of the biggest companies in the world with a 3 trillion market cap by following that rule. When they saw long lines in the U.S. with scalpers buying tons of supply ahead of other markets, what did they do? They produced more and made sure that they had worldwide simultaneous releases so as to kill the ability for flippers and other profiteers to make money from that trade. They effectively shut down that trade avenue and have kept all of the profits from selling their own product. Again, by making as many as people are willing to buy as quickly as possible.
So, let’s break things down:
Produce as many as the market wants
Producer: happy as revenues maximized
Customer: happy because they get to buy what they want
Scalper: unhappy because they can’t turn a profit
Limit supply artificially
Producer: unhappy as revenues not maximized
Customer: unhappy because they can’t get what they want
Scalper: happy because profit maximized
Which strategy is moronic as hell?
One strategy to one type of industry won't apply to all types. Apple builds iphones which are now essential to everyday life for most of the modern world. Watches are luxury products that are relics of the past that became jewelry and status symbols. Luxury products thrive on demand and producing so much to satisfy demand kills all future demand. There's a reason why all of the luxury brands under produces their most popular items (Ferrari, Rolex, Hermes, Patek Phillipe, etc). They know scalpers are getting rich off this but their leaving some money on the table today to ensure they'll have money tomorrow.
