What’s happening on March 26th then?

Why on earth would I pay that for watches from this devalued brand you guys keep talking about? I'm taking your side here.

I've already made my offer mate - PM me if you want to go through with it.

probably, no.

although the watch world is less familiar with this reality, resellers in this instance (online sales releases) will spin up legions of auto-checkout bots and proxies in order to almost instantaneously purchase the bulk of stock out from under us meat-bags thumb-typing our CC#’s into the website.

if that’s not what happens, it’ll maybe mean either (1) this collab isn’t as hot as Swatch Group hopes, or (2) Swatch has miraculously managed to avoid what almost no other hype-release retailer has been able to avoid.

At best, give it a 50/50, and meanwhile if possible establish an account with Swatch before checkout day to take advantage of whatever auto-checkout the Swatch site may offer.


I suppose it’s time to consider the possibility that Omega isn’t accidentally loosing you as a customer?


This OxS also isn’t a permanent collection.


The point was merely to counter your insinuation that such a high-low collaboration necessarily and by definition devalues the brand.

Whatever might have been in your head, or whatever your now revisionist take is now, what you wrote was (my additions for making the point):

“I also think it will hurt [LV]. Like it or not, a chunk of the people buying [LV] were doing it because it was a known entry point into the luxury [handbag] market. It's a strong brand that acts like a status symbol as well as a nice [leathergoods] piece. Now you or others might not like those people, that's fine, but I'm sure [ LVMH] group was happily taking their money. With these being in production indefinitely [but not in reality], the exclusivity and luxury appeal of [LV] brand will drop. This will lead to fewer sales, less money and thus less of everything “[LV]".

See how your “point” above - the one I was responding to - has nothing apparent to do with your later retorts and instead simply insinuates ?


No need - I understand there are different types of high-low collabs (I’m the one who listed them, after-all). I was responding only to your initial insinuation that any high-low collab devalues the “high” side.


if we must (and ignoring the imagined world in which the collection is “permanent” and listing only from the collabs I already mentioned) the ones that are both in the same product segments and also have a wide scope in relative pricing:

• Versace, Balmain, Lanvin, Karl Lagerfeld, etc etc etc (there are dozens) X H&M [ALL SELL APPAREL]

• Gucci X The North Face [BOTH SELL APPAREL]

• Yeezy X The Gap X Balenciaga [ALL SELL APPAREL/SHOES]

• Dior x Nike [BOTH SELL SHOES]

• Jil Sander X Uniqlo [BOTH SELL APPAREL]

• Off-White X Ikea [BOTH SELL ANYTHING]

• Balenciaga X Crocs [BOTH SELL SHOES]

• Target’s 20 years of its “Design for all” campaign [ALL SELL APPAREL/SHOES]

• Louis Vuitton X Supreme [BOTH SELL APPAREL]

• Jil Sander X Birkenstock [BOTH SELL APPAREL/SHOES]

• Maison Margiela x Reebok [BOTH SELL APPAREL/SHOES]

• Jil Sander X Arcteryx [BOTH SELL APPAREL/SHOES]


Again, that’s only choosing from the list I’d already mentioned initially, and assume it’s unnecessary to add more since we’ve still implicated almost ever major luxury fashion house of wide-spread relevance in the 2020’s. In some instances the price spreads weren’t wild, but they mitigated toward the “low” portion (often heavily) of the collab collection.


Let me get this straight. Since the “Swatch Group” owns both Swatch and Omega, you think Swatch Group was motivated by a zero-sum game where for every win to Swatch there’s a loss to Omega?

This conglomerate multi-billion dollar corporation have more than a few folks who model this stuff professionally, as a career.

This is not your uncle Bill deciding that he has a brand new method of holding a garage (boot) sale.



Oh, let me try a few!

Omega X NASA?

Omega X Roscosmos?

Omega X Blue Origin?

Omega X James Bond?

Omega X Volvo Ocean Race (not to mention Swiss sailing team Alinghi and Emirates Team New Zealand)

Omega X the GDMF Olympics?

uniquely, many of the above are decades long.

Collaborations aren’t mutually-exclusive.

(PS: Omega doesn’t collab with car companies, presumably because it’s in the unique and position to instead collab with GDMF rocket ships)

The longer this thread goes on, the more I’m glad Omega’s “alienating” the purist luxury gate-keeping sorts that - when it comes down to it - seem to really just aspire to be Rolex. There’s a brand for that - Rolex!

I don't know how Swatch operates these days but in the past they would introduce two collections per year, so most Swatch models were only retailed for about six months. I doubt these Omega Swatch watches will be available for all that long, they will not be a permanent feature in their catalog. Swatch always likes fresh new design ideas. Those who are interested in these should plan to purchase as soon as they become available online, don't wait thinking that you'll pick one up in a year or so.

About as bad as walking out of a Rolex AD and being told “Nice Invicta”

New Speedmaster Professional $AUD 9750

New Omega Ed White 321 $AUD 17250

Walking out of an OB with your new Ed White 321 and being nowhere near the total of 50 people on the planet who can spot the difference …………..priceless 😉

Got to love google search. Hat tip to Omega, not Swatch, for managing to be the top suggestion.