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What’s happening on March 26th then?

W
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pdxleaf pdxleaf
We can agree that there are people who don't care for this new collaboration for reasons other than the value of their speedmaster dropping, correct? I have only read this a few times in the discussuion but it seems to be brought up when anyone says anything negative.

My thoughts are similar to Watcher1900, who was much more eloquent than I and didn't mention losing money.

In general, this seems to be well received and I can understand why. In the long run, Omega may be proven to have to take a big chance that had brilliant results. I can intellectually understand why people like this new watch and their reasons for saying it's brilliant.

I have watches that other people don't like. I think we're all okay with that, as it's often said here to get what you like. It's one thing to say that people who don't like this collaboration because of a fear of loss of monetary value don't understand the real value and joy of collecting watches. But it's wrong to say that people who don't like this collaboration are just abject money grubbers.

I am not saying you are smearing everyone who has a negative comment. But this has been repeated a few times.

As far me, I am so capricious in what i like, i never say never. For me, these watches generate more sad feelings than joy. (Though I love the idea of someone buying one for their kids!)

Still, not a big deal.

* as to your comment about serious bloggers collaborations, that's an interesting perspective. There are aspects that seem odd, which for me has been why do they get to design a watch and not others? But the results have been well done and within the design of the speedmasters. Plus it seems to be limited to groups who have a special bond with Omega. I assume we aren't talking about alarm clocks? For me, these other collaborations are different by degrees but I can see why someone might be annoyed or see a similarity.

Cheers.

Thanks! Agree with everything you (eloquently) said! Thanks as well for addressing the constant bashing of anyone who doesn't like these as somehow being money hungry (alternatively, we are old, elitist, or snobs). Not once did I think of my Speedmaster's monetary value when disliking this release, because I am not going to sell my Speedmaster and because I wasn't concerned about resale values in general in my analysis. But hey, nuanced discourse is no fun for some, easier to just dismiss people with differing opinions.
 
Archer
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F FL390
Completely missed the point, but oh well. I didn’t say it bothers ME, but I think it hurts Omega.

Please explain in what manner you believe this hurts Omega?

I’ve seen this statement posted in a few places today and I’m really curious what you believe the real world fallout from this will be...please be as specific as you can thanks.
 
Omega D
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Archer Archer
And they can, a Swatch Speedmaster. If they couldn't afford the Omega Speedmaster, then it's no loss to Omega...
You can afford an Omega x Swatch Speedmaster not just a swatch Speedmaster. Omega have now positioned themselves at the second lowest part of Swatch Group. They sit below Tissot now.
 
Archer
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Omega D Omega D
You can afford an Omega x Swatch Speedmaster not just a swatch Speedmaster. Omega have now positioned themselves at the second lowest part of Swatch Group. They sit below Tissot now.

Only in some twisted reality that a select few are insistent on living in...
 
cvalue13
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F FL390
Ok, I’m sure you’re right. It’s a genius move. I’m sure Rolex is already scheming on how to compete with a “Rolex x Timex” colab with a plastic Daytona...

Weird, and telling, when people operate under the clear but unstated assumption that Rolex is the yardstick by which all things are to be measured.

Lots of people strongly disagree with that assumption.

Both in the watch world, and those standing just outside it considering whether to jump in.

Maybe at this point we just need a running copy-paste list of all the successful (or attempted) high-low collaborations of the last 10 years, if only to get past this redundant and patently false assertion/assumption that “luxury” brands are crazy to do a high-low collaboration.

Or are all of the following luxury brands/designers also inthe butt of Rolex’s jokes?

• Versace, Balmain, Lanvin, Karl Lagerfeld, etc etc etc (there are dozens) X H&M

• Gucci X The North Face

• Yeezy X The Gap X Balenciaga

• Dior x Nike

• BMW X Kith

• Jil Sander X Uniqlo

• Louis Vuitton X NBA

• Off-White X Ikea

• Balenciaga X Crocs

• Hermès x Apple Watch

• Target’s 20 years of its “Design for all” campaign

• Louis Vuitton X Supreme

• Vetements X DHL

• Tiffany & Co. X Supreme

• Balmain X Barbie

• (Japanese designer) NIGO X KFC

• Balenciaga X The Simpsons

• Dior X Vespa

• Telfar X Converse

• Jil Sander X Birkenstock

• Loewe x My Neighbour Totoro

• Maison Margiela x Reebok

• Jil Sander X Arcteryx



By all means critique the specific merits of this specific Omega X Swatch collaboration’s features, but can we move insinuating that by definition a high-low collab is a bad idea at root? It’s literally the largest trend in luxury segments of the past 10 years!
 
Scooterino36
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@Archer wear what you can afford, or can portray to others what you can afford. Omega no longer portrays this, because they are slumming it with Swatch.
 
cvalue13
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W watcher1900
Thanks as well for addressing the constant bashing of anyone who doesn't like these as somehow being money hungry (alternatively, we are old, elitist, or snobs).

It was your words, that gave that impression - feel free to clarify.
 
hen
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Yes this is for a new demographic: people who woldnt pay an arm and a leg for a manual wind with plastic crystal and no water resistance.
 
Archer
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Scooterino36 Scooterino36
@Archer wear what you can afford, or can portray to others what you can afford. Omega no longer portrays this, because they are slumming it with Swatch.

I clearly understand the insinuation, but I just think it’s a rather strange way to think about it.

It appears that some here don’t really understand how a collaboration works...
 
Archer
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Omega D Omega D
Omega put themselves in this twisted reality, they did it all to themselves.

Are you selling yours? Are you now not buying Omegas that you were planning to buy?
 
A
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Archer Archer
Please explain in what manner you believe this hurts Omega?
.

I also think it will hurt omega. Like it or not, a chunk of the people buying omegas were doing it because it was a known entry point into the luxury watch market. It's a strong brand that acts like a status symbol as well as a nice horology piece. Now you or others might not like those people, that's fine, but I'm sure swatch group was happily taking their money. With these being in production indefinitely, the exclusivity and luxury appeal of their brand will drop. This will lead to fewer sales, less money and thus less of everything "Omega".
 
cvalue13
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A alexxs
I also think it will hurt omega. Like it or not, a chunk of the people buying omegas were doing it because it was a known entry point into the luxury watch market. It's a strong brand that acts like a status symbol as well as a nice horology piece. Now you or others might not like those people, that's fine, but I'm sure swatch group was happily taking their money. With these being in production indefinitely, the exclusivity and luxury appeal of their brand will drop. This will lead to fewer sales, less money and thus less of everything "Omega".

really?

so you no longer view as luxurious the following brands?

• Versace, Balmain, Lanvin, Karl Lagerfeld, etc etc etc (there are dozens) X H&M

• Gucci X The North Face

• Yeezy X The Gap X Balenciaga

• Dior x Nike

• BMW X Kith

• Jil Sander X Uniqlo

• Louis Vuitton X NBA

• Off-White X Ikea

• Balenciaga X Crocs

• Hermès x Apple Watch

• Target’s 20 years of its “Design for all” campaign

• Louis Vuitton X Supreme

• Vetements X DHL

• Tiffany & Co. X Supreme

• Balmain X Barbie

• (Japanese designer) NIGO X KFC

• Balenciaga X The Simpsons

• Dior X Vespa

• Telfar X Converse

• Jil Sander X Birkenstock

• Loewe x My Neighbour Totoro

• Maison Margiela x Reebok

• Jil Sander X Arcteryx
 
Archer
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70,388
A alexxs
I also think it will hurt omega. Like it or not, a chunk of the people buying omegas were doing it because it was a known entry point into the luxury watch market. It's a strong brand that acts like a status symbol as well as a nice horology piece. Now you or others might not like those people, that's fine, but I'm sure swatch group was happily taking their money. With these being in production indefinitely, the exclusivity and luxury appeal of their brand will drop. This will lead to fewer sales, less money and thus less of everything "Omega".

Can you explain why you believe the exclusivity and luxury of Omega will drop?

Omega is still the exact same brand it was before these were introduced. Their watches have not changed in materials, workmanship, pricing, or availability.
 
Scooterino36
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Omega D Omega D
I don’t care what others think, I care how it makes me feel. My clothes totally cover the watch only I see it. Lots of nasty robbers in Europe.

You are totally within your right to hold this viewpoint, but I'd have to comment that if Omega makes you feel exclusive, there are certainly better brands for you that will make you feel alot more exclusive than Omega would.
 
F
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Archer Archer
And they can, a Swatch Speedmaster. If they couldn't afford the Omega Speedmaster, then it's no loss to Omega...
But this is an Omega Speedmaster in people’s eyes. It says so right on the dial, front and center.
 
hen
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Omega D Omega D
Then buy a Swatch or Apple Watch, not a Tudor, Cartier or Omega and even a Rolex

Oh NO! Im a Omega fan boy! Got to have Omega on the dial! Must be a real Omega like this one.
 
Omega D
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Archer Archer
Can you explain why you believe the exclusivity and luxury of Omega will drop?

Omega is still the exact same brand it was before these were introduced. Their watches have not changed in materials, workmanship, pricing, or availability.
Respectfully they have, a small proportion of their watch’s are now made as Swatch watches. This will have a proportional damaging effect on the brand. But we must remember that the majority of Omegas are traditional, innovative and well made mechanical watches. Over the last ten years Omega have changed for the better, apart from what they did on 26/3/2022.
Edited:
 
F
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Archer Archer
Please explain in what manner you believe this hurts Omega?

I’ve seen this statement posted in a few places today and I’m really curious what you believe the real world fallout from this will be...please be as specific as you can thanks.
I’ve already explained it, and you understand it, you’re just being contrarian as usual.
 
A
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cvalue13 cvalue13
really?

so you no longer view as luxurious the following brands?

• Versace, Balmain, Lanvin, Karl Lagerfeld, etc etc etc (there are dozens) X H&M

• Gucci X The North Face

• Yeezy X The Gap X Balenciaga

• Dior x Nike

• BMW X Kith

• Jil Sander X Uniqlo

• Louis Vuitton X NBA

• Off-White X Ikea

• Balenciaga X Crocs

• Hermès x Apple Watch

• Target’s 20 years of its “Design for all” campaign

• Louis Vuitton X Supreme

• Vetements X DHL

• Tiffany & Co. X Supreme

• Balmain X Barbie

• (Japanese designer) NIGO X KFC

• Balenciaga X The Simpsons

• Dior X Vespa

• Telfar X Converse

• Jil Sander X Birkenstock

• Loewe x My Neighbour Totoro

• Maison Margiela x Reebok

• Jil Sander X Arcteryx

How many of those are permanent collections? Simply repeating a mix of collaborations that have very little similarity to this particular one and with undefined results isn't making a particular strong argument. Let's narrow down the list, shall we?
1. Only the brands that mainly deal in the same overall market.
2. Brands that have 10-20x price difference when selling products with the same function
3. Collaborations that turned into permanent collections.

Care to update the list now? Then we can look at it and asses Omega's chances. I see this purely as a bid to bump swatch sales, Omega's future being an afterthought.

Knowing materials, I think a lot of you will be disappointed when you'll see and hold them in real life. Not because it won't be worth the price, but because it will feel like a disservice to the speedmaster

Do you know what collaborations would've actually made sense for them? Ones with other companies leading their fields. Omega x Spacex, omega x porsche. An omega x lego technic where you build a working watch movement from a speedmaster . Wouldn't that make children more interested in horology than plastic swatches wirh an omega design?
 
Caliber561
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This collaboration isn't permanent. It just isn't limited. There is a difference.
A alexxs
How many of those are permanent collections? Simply repeating a mix of collaborations that have very little similarity to this particular one and with undefined results isn't making a particular strong argument. Let's narrow down the list, shall we?
1. Only the brands that mainly deal in the same overall market.
2. Brands that have 10-20x price difference when selling products with the same function
3. Collaborations that turned into permanent collections.

Care to update the list now? Then we can look at it and asses Omega's chances. I see this purely as a bid to bump swatch sales, Omega's future being an afterthought.

Knowing materials, I think a lot of you will be disappointed when you'll see and hold them in real life. Not because it won't be worth the price, but because it will feel like a disservice to the speedmaster
 
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