I can’t help but hope with the Artemis Program about to start that this is to coincide with that. For me personally a new Speedy to commemorate this would be amazing

 

So ecological hard plastic (bioceramic) colourful moonwatches

 

Well, that is a lot of words. Put together, they don't say a whole lot...

 

That was a quote from a 67 year old CEO of a public conglomerate corporation.

You were there … 40 years ago.

I repeat:

 

Though, this says it all: “Though sworn to secrecy to not divulge the specifics of the collaboration until due course, Hayek did encourage us to excite, tease and provoke within reason.”

 

More like 30. So they're not allowed to have a little fun with their own product release, nowadays? You seem overly bitter about this. If you don't like it, why don't you just ignore it?

 

From a marketing standpoint, I’m interested in what appears to be a corporate decision to run toward rather than away from drawing attention to the Omega/SWATCH connection, which seems to be a source of some brand-embarrassment on the part of many modern Omega owners. Maybe it’s the smart move—there’s really no getting away from it, so you might as well just own it? But will it turn some prospective Omega buyers away?

It’s a poor analogy, I admit, but would Whole Foods shoppers still pay their premiums if the store placed (even) more emphasis on the Amazon connection? I say this as a Tacoma owner who once overheard a crabby Lexus dude whining about having to service his SUV at the local Toyota dealership. People get illogically weird about these things…

 

It says Moonswatch not Moonwatch though.

 

@pdxleaf

This will be the gateway to people wanting a real Speedmaster.

A case full of Bioceramic SWATCH Moonwatches at under $500

A bioceramic example of what to expect




What is Bioceramic

 

looking at the box, I think a selection of theme-based Swatches and 1 Omega?

 

Blue and yellow.

 

the OG gateway speedmaster:

 

you weren’t there for it after-all?

they’re allowed to do what they want, and I’m allowed to chat about it … it’s what this forum is for, chief

I wasn’t speaking to you. You @ me.

Welcome to the forum

 

That actually makes sense, and if done right could work IMO.
We’ll all see soon.

 

“MoonSwatch” is pretty cute ngl

Other than that TM allowance, interesting to see what Omega contributes to the collab

 

500 pieces LE for the Italian market only.

 

I see what you mean, but at the same time, the CEOs of some of these other companies arent exactly young either. Shrug. In the end this is probably all thought up by some marketing division of the company.

That Lexus dude screams of new money who needs validation. Porsche, Bugatti, and Lamborghini are owned by VW. Jaguar got passed around first to Ford then Tata. There are more examples in other industries too, meh.

But will this move cause Omega to lose some of the crowd that needs a status symbol to validate themselves with? Maybe.. or maybe they're all already waiting for a call from Rolex (just kidding!)

This release does have me interested though. The pastel colors of Swatch's existing bioceramic line are actually pretty nice.

 

Well it got people talking I guess that was the goal. I mean people already don’t like it and they don’t yet know what it is. I hope it’s a nice travel clock my hodinkee one broke.

 

For sure those other CEOs also aren’t young, and their marketing division tend to keep them 100 miles from the hype marketing speartip - or at least from saying “collaborations are, like, just so hawt right now”

 

Just think, in five short days every one of us will know and nearly every one of us will say, “Oh! Okay! It’s not for me… but okay!”