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Winchmore_alex
·I can’t help but hope with the Artemis Program about to start that this is to coincide with that. For me personally a new Speedy to commemorate this would be amazing
What’s happening on March 26th then?
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nicolamilton
·So ecological hard plastic (bioceramic) colourful moonwatches
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Archer
··Omega Qualified WatchmakerMore information posted here:
https://www.gq-magazine.co.uk/watches/article/omega-swatch-collab-tease-2022
Well, that is a lot of words. Put together, they don't say a whole lot...
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cvalue13
·Stodgy? Participate? Swatch was literally one of the inventors of youth hype culture.
That was a quote from a 67 year old CEO of a public conglomerate corporation.
I was there. My first watch was a Swatch. It was hella awesome. Go Omega and Swatch. 👍
You were there … 40 years ago.
I repeat:
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Annapolis
·From a marketing standpoint, I’m interested in what appears to be a corporate decision to run toward rather than away from drawing attention to the Omega/SWATCH connection, which seems to be a source of some brand-embarrassment on the part of many modern Omega owners. Maybe it’s the smart move—there’s really no getting away from it, so you might as well just own it? But will it turn some prospective Omega buyers away?
It’s a poor analogy, I admit, but would Whole Foods shoppers still pay their premiums if the store placed (even) more emphasis on the Amazon connection? I say this as a Tacoma owner who once overheard a crabby Lexus dude whining about having to service his SUV at the local Toyota dealership. People get illogically weird about these things…
It’s a poor analogy, I admit, but would Whole Foods shoppers still pay their premiums if the store placed (even) more emphasis on the Amazon connection? I say this as a Tacoma owner who once overheard a crabby Lexus dude whining about having to service his SUV at the local Toyota dealership. People get illogically weird about these things…
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Ree
·
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pete26
·looking at the box, I think a selection of theme-based Swatches and 1 Omega?
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pdxleaf
·
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cvalue13
·More like 30.
you weren’t there for it after-all?
So they're not allowed to have a little fun with their own product release, nowadays?
they’re allowed to do what they want, and I’m allowed to chat about it … it’s what this forum is for, chief
You seem overly bitter about this. If you don't like it, why don't you just ignore it? 👍
I wasn’t speaking to you. You @ me.
Welcome to the forum
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TLIGuy
·500 pieces LE for the Italian market only.
Edited:
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PandaSPUR
·Gawd this reeks of stodgy old company run by olds trying desperately to participate in modern youth hype culture.
“Hayek tells us… “It's all about collaboration at the moment, collabs are very fashionable, between Gucci, Balenciaga, Adidas... whoever is working together. But often it's also just a marketing gig. You put the logos from one to the product of the other one and that's it. Here we wanted to go a step further….”
I see what you mean, but at the same time, the CEOs of some of these other companies arent exactly young either. Shrug. In the end this is probably all thought up by some marketing division of the company.
From a marketing standpoint, I’m interested in what appears to be a corporate decision to run toward rather than away from drawing attention to the Omega/SWATCH connection, which seems to be a source of some brand-embarrassment on the part of many modern Omega owners. Maybe it’s the smart move—there’s really no getting away from it, so you might as well just own it? But will it turn some prospective Omega buyers away?
It’s a poor analogy, I admit, but would Whole Foods shoppers still pay their premiums if the store placed (even) more emphasis on the Amazon connection? I say this as a Tacoma owner who once overheard a crabby Lexus dude whining about having to service his SUV at the local Toyota dealership. People get illogically weird about these things…
That Lexus dude screams of new money who needs validation. Porsche, Bugatti, and Lamborghini are owned by VW. Jaguar got passed around first to Ford then Tata. There are more examples in other industries too, meh.
But will this move cause Omega to lose some of the crowd that needs a status symbol to validate themselves with? Maybe.. or maybe they're all already waiting for a call from Rolex (just kidding!)
This release does have me interested though. The pastel colors of Swatch's existing bioceramic line are actually pretty nice.
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Walrus
·Well it got people talking I guess that was the goal. I mean people already don’t like it and they don’t yet know what it is. I hope it’s a nice travel clock my hodinkee one broke.
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cvalue13
·I see what you mean, but at the same time, the CEOs of some of these other companies arent exactly young either. Shrug. In the end this is probably all thought up by some marketing division of the company.
For sure those other CEOs also aren’t young, and their marketing division tend to keep them 100 miles from the hype marketing speartip - or at least from saying “collaborations are, like, just so hawt right now”
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marcn
·Just think, in five short days every one of us will know and nearly every one of us will say, “Oh! Okay! It’s not for me… but okay!”
