Vortic sued by Swatch Group

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philips

·Sep 9, 2021

What would be the implication of Vortic removing the Hamilton name from the movements?

 

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Larry S

·Sep 9, 2021·Color Commentator for the Hyperbole.

philips

What would be the implication of Vortic removing the Hamilton name from the movements?

The whole idea is to repurpose old classic PW movements. The question is moot because they don’t legally have to. Frankly the coolness of the finished product is partly the logo of the manufacturer. I’m somewhat bewildered that someone at Hamilton thought this a good use of legal funds.

 

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philips

·Sep 9, 2021

Larry S

The whole idea is to repurpose old classic PW movements. The question is moot because they don’t legally have to. Frankly the coolness of the finished product is partly the logo of the manufacturer. I’m somewhat bewildered that someone at Hamilton thought this a good use of legal funds.

Lawyers are behind it, I'm sure.

 

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gatorcpa

·Sep 9, 2021·ΩF InvestiGator

Larry S

I’m somewhat bewildered that someone at Hamilton thought this a good use of legal funds.

It’s Swatch Group, and no, I’m not surprised at all.

I suspect the case will be appealed. These companies budget gobs of cash for cases like this.
gatorcpa

 

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khanmu

·Sep 9, 2021

The bit that struck me most in the Courts response was “any gain would come more from Hamilton’s historical significance rather than its modern-day reputation.”

Ouch.

 

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Larry S

·Sep 9, 2021·Color Commentator for the Hyperbole.

gatorcpa

It’s Swatch Group, and no, I’m not surprised at all.

I suspect the case will be appealed. These companies budget gobs of cash for cases like this.
gatorcpa

Don’t think they will have much success. They failed to prove damage to brand or consumer confusion. Precedent is against them.

 

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connieseamaster

·Sep 9, 2021

Agreed. I don't see Swatch trying to appeal this. They got their hand thoroughly smacked with this case and not very many avenues for appeal were left open to them.