Vintage watch dealers - how many of them are actually trustworthy?

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I’ve been browsing this morning as you do to see what’s for sale in the vintage watch world and it got me thinking, how many of these dealers are actually trustworthy.

It was only a couple of months ago a store near me in Sussex - one of which is highly regarded, was selling a quite obvious and poorly executed redial of a rose gold pie pan constellation but advertising it as original. It sold so I take it someone now paid £3999 for some scrap gold.

This brings me to this example from vintage gold watches in London. Now there’s a fair few articles on the internet written praising them and they’ve got incredibly good reviews, yet here we have what looks to me, like a rather shoddy redial being advertised as original.

This begs the question, who can we really trust? Obviously the forum provides a wealth of knowledge and you soon realise its best to just build up the knowledge yourself and trust no one (well, no dealers). The thing is, for the average consumer I feel it’s very disingenuous and they’re just waiting to get burnt. Either the dealers don’t care or they just don’t have the knowledge. In which case, should you really be dealing in specialist vintage watches?

Screenshots attached along with eBay link: https://ebay.us/m/PMA6ci

 
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I think we have to separate the disingenuous from downright crooked. Many in the business will be selling to those who just want a lovely old watch (whether Trigger’s broom or not!) For those, a re-dial, re-lume etc won’t be important. At the top end, you have Perezcope uncovering serious fraud at the auctions led by experts who ‘should’ and probably do know better!
For us, those who research and look at details it’s a different proposition. I’m led to believe the classic car world is the same.
 
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Cars, watches, horses: all the same. In the end it is about making money
 
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I think there are two kinds of vintage dealers;

1. Some either aren’t able to identify redials or simply do not understand how and why it impacts on value.
I’ve lost count of how many times I’ve messaged such dealers and received rude or confused replies along the lines of “don’t be ridiculous/get lost, this watch is 60 years old, of course we’ve had the dial repainted, otherwise it would look terrible”, or “thanks but you’re wrong, this dial with thick, wonky text and misaligned markers is original”.
These dealers don’t seem to be out to deceive, they genuinely think redialling is what the end user wants (and in many cases perhaps they’re right).

2. On the other hand, other, often ‘insta/forum’ type dealers are generally much more aware of redials and their impact on value and have the ability to identify them. However, they tend to fall into two types, good and honest but expensive, or willingly deceitful, using creative language to avoid outright saying “the dial isn’t original”.
There is a subset of these dealers who are honest, knowledgeable and reasonably priced but they’re few and far between and unless you know what you’re talking about, hard to identify.
 
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There is trust and professionalism.

No dealer can fully be trusted, it’s a business after all. However I think there is clearly a level of perceived knowledge (making errors more or less likely for some dealers). Some watches will always slip through the cracks (unfortunately). We’ve seen that amongst the top dealers like Perezscope pointed out.

Professionalism is linked to that obviously and I think equally important. In this case, it would be interesting to see what they reply if you point out the issue.

Professionalism would mean they take it down, or completely change their description. They seem so sure that it’s a unrestored untouched perfect dial that it will surely be an interesting reply.
 
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I think there are two kinds of vintage dealers;

1. Some either aren’t able to identify redials or simply do not understand how and why it impacts on value.
I’ve lost count of how many times I’ve messaged such dealers and received rude or confused replies along the lines of “don’t be ridiculous/get lost, this watch is 60 years old, of course we’ve had the dial repainted, otherwise it would look terrible”, or “thanks but you’re wrong, this dial with thick, wonky text and misaligned markers is original”.
These dealers don’t seem to be out to deceive, they genuinely think redialling is what the end user wants (and in many cases perhaps they’re right).

2. On the other hand, other, often ‘insta/forum’ type dealers are generally much more aware of redials and their impact on value and have the ability to identify them. However, they tend to fall into two types, good and honest but expensive, or willingly deceitful, using creative language to avoid outright saying “the dial isn’t original”.
There is a subset of these dealers who are honest, knowledgeable and reasonably priced but they’re few and far between and unless you know what you’re talking about, hard to identify.

Very well put and very true.
 
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It's a very dirty business, from dealers, to auction houses, to the manufacturers themselves. People from top to bottom are caught lying and cheating repeatedly, with no consequences.
 
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Not very many who I would consider to be trustworthy.. That being said, there are a few good guys. I have purchased three watches from James Kibble from his shop in London and I have never had a problem.
 
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Not very many who I would consider to be trustworthy.. That being said, there are a few good guys. I have purchased three watches from James Kibble from his shop in London and I have never had a problem.

Never purchased from Kibble but must admit they always have quality listings.
 
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Never purchased from Kibble but must admit they always have quality listings.
I purchased my Ranchero from James. Rancheros are well known to be redialed or even worse as out and out fraudulent. James sold me the real thing from a reasonable price.

 
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I suppose it’s always true until it isn’t! 😂
I’m disappointed to see that it’s included in his listed, but I do note that he did disclose in his listed that the watch has been redialed.
 
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I’m disappointed to see that it’s included in his listed, but I do note that he did disclose in his listed that the watch has been redialed.
Yep, nothing wrong in selling a watch with disclosed flaws, but I think it's not so wise for sellers to include such low quality examples in their inventory. Even as a private seller, if I ended up with something like this, e.g. as part of buying a lot, I'd just put it on eBay. I'd think twice before listing it on the forum, although obviously it's potentially useful for parts.
 
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I have purchased from Brick and mortar, brokers and private sellers. Brick and mortar can be trustworthy but they have overhead pressures that can lead to pressing behavior. Brokers are an excellent alternative. They need to maintain their reputations. Private sellers are great here, mixed bag on places like EB CC24. Your best bet is is to know your product well enough and caveat emptor. Don’t be hasty.
 
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I have always found both Albert and Tony at European Watch Co in Boston to be very honest. One experience I had about 15 years ago was with a red submariner. It looked totally legit and I was ready to buy, but Albert told me the serial number was outside of the red-range. He gave me the information I needed to make an informed decision, and I decided to pass. I have bought a bunch of watches from them and have been very happy each and every time.
 
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I get quite a few dealer purchased watches brought to me with varying claims. Often there is a claim of the watch being "fully serviced by our watchmaker" just like this most recent watch had. Further they claimed balance amplitude of 270 degrees, and a daily rate of +6 seconds.



Incoming inspection revealed that the balance amplitude did not exceed the high 240's fully wound, and it was averaging a slight loss.

The customer had just received it literally a couple of days before I took these photos, yet the case was dirty:



When I opened the case it was clear that the case back seal was very old - not something I would expect to see in a freshly serviced watch:



Of course the watch failed the pressure testing, and when I removed the seal, it basically turned to powder:



In my initial inspection, I could see that the jewels were dry:



The escapement was dry and dirty:



The easiest thing to remove was this bridge for the sweep seconds:



Looking at the underside of the jewel, the oil is dried and only heavy residue is left behind:



Based on these findings, I was asked to service the watch, and during the disassembly I checked more jewels - they were all dry:



The balance jewels were dry:



The movement was fully serviced by me, performing well within Omega specs, and in the end passed the pressure testing. I realize that this thread is more about redials and originality, but that is not the only area where dealers are frequently dishonest. In this case it's pretty clear that the claim the watch was serviced is a flat out lie - this watch hadn't been serviced in decades. This isn't some small unknown dealer either - this bi-valve dealer is often spoken of here and often in good terms. On this one they clearly fell short, and the customer had to spend extra money to get what they paid for - a fully serviced watch.

Far from the only example of this behaviour by dealers, but just the most recent that has come across my bench.
 
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In my experience, high-end Japanese dealers tend to be the most trustworthy. It's a cultural thing.
 
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That's why I prefer to stick to watch forums for purchasing vintage pieces. A lot of expert eyes check those posts. Hard for a fake/franken/redial (undisclosed) to pass there...
 
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I have always found both Albert and Tony at European Watch Co in Boston to be very honest. One experience I had about 15 years ago was with a red submariner. It looked totally legit and I was ready to buy, but Albert told me the serial number was outside of the red-range. He gave me the information I needed to make an informed decision, and I decided to pass. I have bought a bunch of watches from them and have been very happy each and every time.
I’ve not bought from them, but I e mailed them about a high dollar UG redial they had on sale years ago. They responded immediately thanking me and delisted the watch. Good folks.