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Vintage advertising.

wagudc
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And one more from the 1950 Jewelers Circular Keystone:

upload_2021-4-13_12-57-54.png
 
septentrio
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9fw8ZJL.jpg

JkPtAFk.jpg
 
Syrte
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CaptainWinsor CaptainWinsor
bsn-002_1961_084_0226.jpg bsn-001_1952_075_0265 3.jpg
Very interesting. The first advertisement is touting the Seamaster as a sports watch that’s waterproof but elegant and versatile enough that you can wear at a dinner, as well as dive to 60 meters deep.
The second advertisement claims, very strangely, that over 50% of RAF crews experienced the waterproof capabilities of the Seamater “during the war”. What war? Certainly not WWII as the Seamaster did not exist back then- and that’s not what RAF crews were using.
One has to guess back then there were no regulations about fairness and accuracy in advertising- and that anyone including Omega was free to BS to their heart’s content….
 
wagudc
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Syrte Syrte
Very interesting. The first advertisement is touting the Seamaster as a sports watch that’s waterproof but elegant and versatile enough that you can wear at a dinner, as well as dive to 60 meters deep.
The second advertisement claims, very strangely, that over 50% of RAF crews experienced the waterproof capabilities of the Seamater “during the war”. What war? Certainly not WWII as the Seamaster did not exist back then- and that’s not what RAF crews were using.
One has to guess back then there were no regulations about fairness and accuracy in advertising- and that anyone including Omega was free to BS to their heart’s content….

Thanks for the translation summary.
 
CaptainWinsor
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Syrte Syrte
Very interesting. The first advertisement is touting the Seamaster as a sports watch that’s waterproof but elegant and versatile enough that you can wear at a dinner, as well as dive to 60 meters deep.
The second advertisement claims, very strangely, that over 50% of RAF crews experienced the waterproof capabilities of the Seamater “during the war”. What war? Certainly not WWII as the Seamaster did not exist back then- and that’s not what RAF crews were using.
One has to guess back then there were no regulations about fairness and accuracy in advertising- and that anyone including Omega was free to BS to their heart’s content….

Thank you for the translation. I can’t remember what magazine or year that was from but I did pull it from the internet. I’ll go back and see if I can find it again
 
wagudc
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CaptainWinsor CaptainWinsor
Bulletin de la Société Neuchâteloise des Sciences Naturelles. 1961

Makes sense that it would be for a ref 14710 made 60-62.
 
Nepomuceño
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Advert for Kirby Beard and Co. Boutique found right on Rue Auber in Paris near Opera. And how the street looks today courtesy of Google.
Edited:
 
My own print.jpg Screen Shot 2021-11-09 at 10.38.08 PM.png
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