Rolex Enamel Advertising Sign

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Picked this sign up from a local auction in Perth and was wondering if anyone has seen anything similar. From the quality appears to be genuine and looks to have some age about it. Size is 240mm x 600mm and the back is also enameled in a gloss black.
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Probably came from the horse track. Similar were in Sydney race courses in the day.
Longines is at most nowadays (or was in 2007 when I left the big smoke) with the current sponsorship.
 
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No sorry can鈥檛 help. This sign was in an antiques auction for a house contents. Owners of the house lived in Rome up until 1972 before relocating to Australia so who knows where it has come from. Definitely no bullet holes