STANDY
·As a dealer I would like to comment here and share some of my own thoughts and experiences for what its worth.
I buy and sell vintage pieces (most more than 20 years old) from and to dealers as wel as consumers. It lies in human nature to tell the story the buyer wants to belief. If you are motivated to buy, some people want to get an extra motivation (fairytales included) others want to hear the truth. I like to state as much as possible so that customers can make their own judgemnet. Also don't want to cover up stuff with photoshop. But like selling your house it helps you when someone makes nice pictures.
Nevertheless there's is some really bad behavior. Everywhere. From dealers to consumers and vice versa! I have also bought from reputable dealers pieces that are sold as serviced and then may watchmaker tells me that its completely not the truth. You never have to trust, you only buy trust by buying and building a relationship with people. Since I started buying and selling as a pro from 2018 I have experienced the good the bad and the ugly. I havent had the compete franken experience but there are some really nasty bits. But what would you expect buying a more than 20 year old piece with an unknown service history?
You can expect that it will have some issues. As long as you don't get a written service document there will be a chance of some issues. I prefer to buy my watches with no service history since then I can let my own watchmaker take care of it so that eventually I know what actually happened. Sometimes a watchmaker prefers to not completely overhaul a watch since they then have to change so many parts to get it up to like new condition. You can also over service a watch since every service will mean the screw get turned and it will risk to get some damage. They also have their favorite movements they like to work on. It is an old watch and does it have to run like new?
If you buy a watch with a recent service at a manufacture it will mean that the watch runs as good as possible.This service will be more expensive in the end but it will add value. Some watchmaking departments at brands are good and some are really bad. But even when I let an Omega certified watchmaker service a watch there are many differences between different Omega certified watchmakers. Some like to regulate a watch for weeks and some do it in one week or a day or 2. For dealers time means money. As a dealer you take judgment what kind of service is appropriate for each kind of watch. When I sell a Speedmaster they all get a service by a retired watchmaker who used to be and Omega certified watchmaker. For my average Rolex Datejust I used to let an average watchmaker do the job since its the movement every watchmaker knows since many learn the art of watchmaking working on Rolex movements. Sometimes a rolex service center can be better for higher end pieces. And other times you really don't have to that to avoid risk of removing old parts. When I have a watch with some parts that need to get made by hand I have another specialist. When a watch need to get polished I also have an expert. Long story short, a good dealer has its own pool of experts or sources for different kind of brands and topics.
If you have a good dealer he will stick with you. What I think is my greatest asset is my reputation. I can f**k people up one time, but I prefer to have returning customers who tell to their friend you should buy with that guy, he is one of the good guys.
About pricing. Some of the watches dealers sell are off course priced quite high. They have to pay taxes make an income and pay for expenses like a watchmaker, rent, insurance and also after service!! So to me what is most important to know when you would buy from a dealer is this guy there for the long term or is he there for the short buck. So just look what people say about the after service. And if you ask him if he can give some examples about his after service and what he has done before in case a watch of one of his customers got an issue. The upside from a well known dealer with a high quality kind of stock and reputation is that he will buy and sell pieces which he buys from high end dealers and collectors who take care of their products. So in the long run, quality has its price. You can always hunt for the cheap ones but most of the times you will have to make additional expenses for some hidden issues. And don't forgot in todays crowded market there is not such a thing as a free lunch.
So if I buy a watch from you, how do I know it’s the good, lazy or average watch maker.
Don’t think you meant to but you sound like a typical dealer that wants to spend as little on a watch as possible from buy to sell.












