- Posts
- 23
- Likes
- 42
mossrockss
·I saw this Reddit post when it was first made, and was very intrigued.
It's the best kind of speculation because it stokes everybody's desires about what a refresh would look like.
Here's my take:
I doubt there will be any major case updates on the SMP line this year like almost everybody wants them to do. That's because I think this year the Planet Ocean will be updated. As someone else here said, it was last updated 9 years ago. And besides, Omega already signaled a PO refresh by releasing the world timer version, moving the date window to 6 o'clock (the PO was the last remaining watch with a window at 3).
Actually if this happens like I think, that would give us an inkling of their thought process on timing. That is, the PO got colorway refreshes both of the last 2 years (75th summer blue 2 years ago; sand, green, etc. colors last year), so if we do get a full line refresh this year, then we know a colorway with only a year to its name can be replaced and isn't meant to last longer than that.
Back to the SMP. I think the simplest answer is that Omega will milk this hype for at least 2 more years in the form of additional colorways—white dial, non-Bond-60th blue dial, etc. before moving to address all the things with a bigger update.
Only caveat / monkey wrench / wishful thinking on my part: Tudor sure is giving them a run for the money, and while Swatch is trying to elevate Longines to compete at the Tudor level, I think in the mind of consumers, many of the boxes on the "great luxury Swiss watch I can have forever and pass on and has a great heritage/reputation" list is being made by Tudor in some form. This fact may galvanize Swatch execs to act faster. Tudor is not resting on their laurels—they make a diver at nearly every conceivable size you could want now in two fairly distinct yet popular form factors: the Sub copycat (BB58/54/68/whatever) + the Pelagos (45mm, 42mm, FXD, 39mm). Both super legible, many of which now moving to in-house movements with METAS cert. Omega doesn't make a really great, beautiful, classic diver at <40mm with good proportions (PO 39.5 is too thick and squat). And Tudor is crushing the GMT market in 2 different form factors while Omega keeps pumping out 18mm thick World Timers nobody is asking for. If Tudor moves up that annual sales chart the same way Cartier did, displacing Omega, perhaps we'll see them finally address these issues once and for all…
… and just freaking reissue the 165.024 and be done with it.
It's the best kind of speculation because it stokes everybody's desires about what a refresh would look like.
Here's my take:
I doubt there will be any major case updates on the SMP line this year like almost everybody wants them to do. That's because I think this year the Planet Ocean will be updated. As someone else here said, it was last updated 9 years ago. And besides, Omega already signaled a PO refresh by releasing the world timer version, moving the date window to 6 o'clock (the PO was the last remaining watch with a window at 3).
Actually if this happens like I think, that would give us an inkling of their thought process on timing. That is, the PO got colorway refreshes both of the last 2 years (75th summer blue 2 years ago; sand, green, etc. colors last year), so if we do get a full line refresh this year, then we know a colorway with only a year to its name can be replaced and isn't meant to last longer than that.
Back to the SMP. I think the simplest answer is that Omega will milk this hype for at least 2 more years in the form of additional colorways—white dial, non-Bond-60th blue dial, etc. before moving to address all the things with a bigger update.
Only caveat / monkey wrench / wishful thinking on my part: Tudor sure is giving them a run for the money, and while Swatch is trying to elevate Longines to compete at the Tudor level, I think in the mind of consumers, many of the boxes on the "great luxury Swiss watch I can have forever and pass on and has a great heritage/reputation" list is being made by Tudor in some form. This fact may galvanize Swatch execs to act faster. Tudor is not resting on their laurels—they make a diver at nearly every conceivable size you could want now in two fairly distinct yet popular form factors: the Sub copycat (BB58/54/68/whatever) + the Pelagos (45mm, 42mm, FXD, 39mm). Both super legible, many of which now moving to in-house movements with METAS cert. Omega doesn't make a really great, beautiful, classic diver at <40mm with good proportions (PO 39.5 is too thick and squat). And Tudor is crushing the GMT market in 2 different form factors while Omega keeps pumping out 18mm thick World Timers nobody is asking for. If Tudor moves up that annual sales chart the same way Cartier did, displacing Omega, perhaps we'll see them finally address these issues once and for all…
… and just freaking reissue the 165.024 and be done with it.
